You have a heart for people.
I absolutely understand what you are thinking. After all, I majored in education—a service profession. So, I get it.
But, the thing is, you have decided to manifest your gifts and talents in service as a business.
Businesses must generate revenue to stay in business.
Businesses must generate substantial revenue to not only serve others but create the lifestyle that you, the owner, desire.
That being said, it is extremely important that you hone in on exactly who you have been called to serve.
Because when you think about it, the center of your business is your clients. In fact, the satisfaction that you will receive from being in business for yourself will in fact come from serving your “ideal clients.”
If you are honest with yourself, you know exactly who your ideal clients are.
You are just afraid to limit yourself to them for fear that you will reach fewer people and make less money.
Well, let me put your mind at ease.
Honing in on your ideal clients is not going to decrease your income, but it is going to increase it.
Yes, you read that right.
Identifying the clients who meet your criteria for that “ooo-la-la-la” will save you major marketing dollars, give you a specific audience to create products and services for, and allow you to brand yourself as a specialist for a target group in your industry.
So, do this exercise as soon as possible.
Make a list of characteristics of your ideal clients. Here are some things that might be on your list:
Self-starters who invest in educating themselves.
Appreciate the importance of working with a highly-qualified professional.
Can afford to pay for your products and services at a rate that does not force you to struggle to make ends meet.
Share some commonalities with you.
Are willing to refer you to people because they received results from following through with your coaching, consulting, and/or training.
At the end of the day, you must have a vision of that group of people in the marketplace who really needs or wants what you offer bad enough to pay for it if you really want to be in business.
And, the fact of the matter is that is not everybody.
Have you heard these powerful discussions on Books That Transform? Click any title to listen now.
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- Preparing to Move From Your Job to Your Divine Business with Ericka D. Jackson