I mean, if I were to ask you to list all of the characteristics of your ideal client, would that be easy for you to do?
And if you can do that, do you know how to position yourself as the authority in your field so that when your ideal client is looking for a solution to the problem that you solve, you are their ultimate problem solver—without reservation?
Well, yesterday’s show is entitled How to Dominate Your Niche and I was blessed to have Ms. Stephanie Chandler, author of Own Your Niche, on Books That Transform for 47 minutes.
Stephanie shared some of the incredible, results-oriented tips and strategies in her book that focus on choosing the right audience, demonstrating authority in your field, showcasing your unique skills, and bringing value to your audience.She talked about building loyalty, community, and brand recognition, giving more than receiving, and about growing your business.
All About Stephanie Chandler
Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business.
Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes. To learn more about her, visit stephaniechandler.com.
Share Your Thoughts & Spread the Word
Wasn’t that some great, applicable content? I had so much fun talking to Stephanie, but more than that, I know that the information that she gave in that short amount of time is really simple, powerful, and effective.
Share your thoughts on the interview and go tell a friend (who wants to sustain a relevant, profitable business enterprise but needs a little direction on how to increase visibility and loyalty with the right audience) all about it.
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- Next show: Friday, March 29th at 12:00 p.m. (EST), The Secret Thoughts of Successful Women with Dr. Valerie Young author of The Secret Thoughts of Successful Women: Why Capable People Suffer From the Imposter Syndrome & How To Thrive In Spite of It
Questions I Asked Stephanie
Stephanie, since your book is entitled Own Your Niche and the show is entitled How to Dominate Your Niche, I’d love for you to “educate” us on a couple of things—
What is a niche?
How does a small business entrepreneur or solopreneur choose a profitable niche by which he or she can dominate?
Now, that you have defined niche for us and we have a clearer understanding on how to select a profitable one, how then do we establish or niche identity and why is that so important?
Stephanie, on today’s show, I promised the listeners that they would learn online and offline methods that would get them the kind of exposure that will establish them as leaders in their industries. I am counting on you to be our tour guide on this journey. So, let’s divide our discussion into two parts—online strategies/tactics and offline strategies. Is that okay with you?
Great! Well, let’s start with online tactics first.
One of the things that made me want to really get into your book was when you began by addressing some of the unethical behaviors that are going on online these days. Stephanie, explain to us the difference between the kind of marketing tactics that most of us are bombarded with today and the kind of marketing that you advocate?
Stephanie, I’d like to share a website with you and the audience and that is www.guzymusic.com. It is the website of a music producer in the Greensboro area where I live named Luguzy Atkins. Now, Luguzy just created his website this year and he is open to any advice you might give him. So, let’s use his site as our model for this portion of the show.
Share with us specific online strategies that he could implement that would—
Establish his authority as a producer
Build his audience & engage his community
Turn his website into a “client conversion machine”
Increase his website traffic
In chapter six which is entitled Blogs Rule, you say that “A blog is hands-down one of the most important elements of a successful website.” What are entrepreneurs who do not consistently blog missing out on?
While we are in this vein, let’s talk about content marketing. If you were starting your business from scratch in 2013 what would be the top two types of content marketing you would implement consistently to establish yourself as an authority in your industry and why?
Stephanie, I love the fact that you devote an entire chapter to internet revenue streams—multiple streams of income. Give us an example of a client or an entrepreneur in your book who has mastered the art of creating multiple streams of income online.
Stephanie, now it is time for us to delve into becoming a rock star offline. Professional Speaking is the first offline method that you address. What would you say to the person who 1) does not know exactly how to create interesting speaking topics, 2) needs pointers on how to actually get on the speaking circuit?
Another method that you address is event promotion. Betty Brand Specialist is only interested in hosting paid events. What are the pros and cons of having this kind of perspective?
Stephanie, there is no way we could touch on all of the offline strategies that you cover in your book, but if I gave you an apple pie and I asked you to divide it into pieces that represent the fresh new marketing plan of a start-up or start over entrepreneur, how many would go to online strategies and how many would go to offline strategies?