You work for someone else full-time but you are agitated because you know, that you know, that you know that you have been called to do something else. You have been called to be the CEO of your own business– a divine business that you did not necessarily choose but one that has been placed within you by God Himself. You have been called into entrepreneurship and the longer you are working in an environment that is contrary to that, the more frustrated you become.
Well, I have good news for you.
There is a way to emancipate yourself–a stress-free way. There is a way to plan your exit strategy and do what God has called you. Would you like to learn more about that?
Interview with Author, Evangelist, and Kingdom Trainer Ms. Ericka Jackson
Today, I interviewed Ericka D. Jackson, who is the author of When God Calls, Living God’s Purpose for Your Life.It was an incredible 55 minutes.
Listen now to find out:
The top 5 tips on how to plan the emancipation from the full-time J-O-B to living God’s purpose for your life on a full-time basis.
The components of a well-structured business plan and how often it should be updated
The top 3 marketing methods you should implement and why
How to view yourself as a shepherd and your target audience as your flock
What vision really is and how it impacts your daily decisions and ultimately whether you live out God’s purpose for your life
Do you know exactly who you have been called to serve?
I mean, if I were to ask you to list all of the characteristics of your ideal client, would that be easy for you to do?
And if you can do that, do you know how to position yourself as the authority in your field so that when your ideal client is looking for a solution to the problem that you solve, you are their ultimate problem solver—without reservation?
Well, yesterday’s show is entitled How to Dominate Your Niche and I was blessed to have Ms. Stephanie Chandler, author of Own Your Niche, on Books That Transformfor 47 minutes.
Stephanie shared some of the incredible, results-oriented tips and strategies in her book that focus on choosing the right audience, demonstrating authority in your field, showcasing your unique skills, and bringing value to your audience.She talked about building loyalty, community, and brand recognition, givingmore than receiving, and about growing your business.
All About Stephanie Chandler
Stephanie Chandler is an author of several books includingOwn Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business.
Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes. To learn more about her, visit stephaniechandler.com.
Wasn’t that some great, applicable content? I had so much fun talking to Stephanie, but more than that, I know that the information that she gave in that short amount of time is really simple, powerful, and effective.
Share your thoughts on the interview and go tell a friend (who wants to sustain a relevant, profitable business enterprise but needs a little direction on how to increase visibility and loyalty with the right audience) all about it.
Next show:Friday, March 29th at 12:00 p.m. (EST), The Secret Thoughts of Successful Women with Dr. Valerie Young author of The Secret Thoughts of Successful Women: Why Capable People Suffer From the Imposter Syndrome & How To Thrive In Spite of It
Questions I Asked Stephanie
Stephanie, since your book is entitled Own Your Niche and the show is entitled How to Dominate Your Niche, I’d love for you to “educate” us on a couple of things—
What is a niche?
How does a small business entrepreneur or solopreneur choose a profitable niche by which he or she can dominate?
Now, that you have defined niche for us and we have a clearer understanding on how to select a profitable one, how then do we establish or niche identity and why is that so important?
Stephanie, on today’s show, I promised the listeners that they would learn online and offline methods that would get them the kind of exposure that will establish them as leaders in their industries. I am counting on you to be our tour guide on this journey. So, let’s divide our discussion into two parts—online strategies/tactics and offline strategies. Is that okay with you?
Great! Well, let’s start with online tactics first.
One of the things that made me want to really get into your book was when you began by addressing some of the unethical behaviors that are going on online these days. Stephanie, explain to us the difference between the kind of marketing tactics that most of us are bombarded with today and the kind of marketing that you advocate?
Stephanie, I’d like to share a website with you and the audience and that is www.guzymusic.com. It is the website of a music producer in the Greensboro area where I live named Luguzy Atkins. Now, Luguzy just created his website this year and he is open to any advice you might give him. So, let’s use his site as our model for this portion of the show.
Share with us specific online strategies that he could implement that would—
Establish his authority as a producer
Build his audience & engage his community
Turn his website into a “client conversion machine”
Increase his website traffic
In chapter six which is entitled Blogs Rule, you say that “A blog is hands-down one of the most important elements of a successful website.” What are entrepreneurs who do not consistently blog missing out on?
While we are in this vein, let’s talk about content marketing. If you were starting your business from scratch in 2013 what would be the top two types of content marketing you would implement consistently to establish yourself as an authority in your industry and why?
Stephanie, I love the fact that you devote an entire chapter to internet revenue streams—multiple streams of income. Give us an example of a client or an entrepreneur in your book who has mastered the art of creating multiple streams of income online.
Stephanie, now it is time for us to delve into becoming a rock star offline. Professional Speaking is the first offline method that you address. What would you say to the person who 1) does not know exactly how to create interesting speaking topics, 2) needs pointers on how to actually get on the speaking circuit?
Another method that you address is event promotion. Betty Brand Specialist is only interested in hosting paid events. What are the pros and cons of having this kind of perspective?
Stephanie, there is no way we could touch on all of the offline strategies that you cover in your book, but if I gave you an apple pie and I asked you to divide it into pieces that represent the fresh new marketing plan of a start-up or start over entrepreneur, how many would go to online strategies and how many would go to offline strategies?
Did you know that your gifts, talents, and expertise are not about you, AT ALL?
They were placed in you to enhance the lives of others. They were placed in you to be “shared” with a specific group of people who really needs and/or desires them.
If you are feeling stuck–unable to move towards the vision God has shown you in regards to your divine purpose–this new video series is for you. The series is called Caring Enough to Communicate and it means so much to me. I hope that it is a blessing to you and that it stretches you and challenges you to walk in your divine personal brand.
Caring Enough To Communicate
Watch this video and feel free to leave a comment or share it with anyone that you know who could be blessed by it. I have included the notes for each slide below.
This video series is for you if you are a child of God who already knows exactly what you have been called to do and you are tired of making excuses about why you have not reached those you have been summoned to serve. Hi! I’m Kellie Gardner of kelliegardner.com where entrepreneurs discover their divine personal brand and today is the day that you begin caring enough to communicate. Keep watching and I will show you that you already have what you need to drive out fear so that you can consistently deliver your message to your target audience.
First of all, let me say that you are not stuck because you need more marketing and branding training. You can get those as needed. You are not stuck because you don’t have the money to pursue your dreams. No, I believe there is a much simpler reason. If you were to really get to the bottom of your reason for not moving towards the vision that God has embedded in your heart, you would probably find that you are paralyzed by fear. It is either the fear of failure or the fear of success.
The fear of failure binds you because you don’t want to be embarrassed. You don’t want to be scrutinized. You don’t want to experience what you see as the pain of disappointment. The fear of success holds you back because you are uncertain that you can handle the demands of others’ expectations once you hit the mark and do well. You are uncertain about whether you have what it takes to keep producing products or services that fulfill you while making a difference in the lives of others. And, in this digital age, you are not sure if you are mentally capable of handling the bullying, the rejection, the coldness often expressed in the media and particularly on demand in social media.
No matter what kind of fear is holding you back, as a child of God, it cannot have dominion over you unless you allow it to do so. How do I know? Because fear, the unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat, does not come from God. 2 Tim 1:7 tells us that God has not given us a spirit of fear, but of power, and of love, and of a sound mind. I like the way the amplified version breaks it down: For God did not give us a spirit of timidity (of cowardice, of craven and cringing and fawning fear), but [He has given us a spirit] of power and of love and of calm and well-balanced mind and discipline and self-control. The key is this: Once you make a decision to operate out of love, you will find that courage and confidence will emerge and the fear will gradually disseminate.
What does this all mean? It means that you don’t need to ask God for power to do what He has called you to do because He has already graciously given it to you. Power is nothing but the ability to do something or act in a particular way. Love, well we can spend all day and night talking about love. But, I want to direct you to two passages on the subject—I Corinthians 13 and I John 4:7-19. I Corinthians 13 gives you the characteristics/the attributes of love as God sees it and I John 4:7-19 teaches us about God’s love for us and how he expects us to operate out of love towards others. So, yes, you are loved by God and you have been given the power to love others. Isn’t it nice to know that whoever lives in love lives in God and God in Him? If God is living in you, you have everything that you need to fulfill the purpose that He has for your life. Remember, he loves you and his love never fails. Finally, your Heavenly Father did not leave anything to chance. He has also given you a calm, well-balanced mind. A mind that allows you to be disciplined and exhibit self-control.
But, here’s the thing: I can wrap up everything I have purchased for you in the prettiest paper and even put a big bow on it, but if you don’t open it, you will never experience the gift. You will never access what I have offered you. It’s the same thing with God. He has given you power, love, and a sound mind but if you choose not to access it, if you choose not to walk in it, you will never reach that group of people that have been reserved for you. This may be hard for you to believe, but, Yes, there is somebody who needs to hear the message that you have in the way that only you can deliver it. There is somebody who can only see the solution to their problem through the windows of your eyes. So, when you shrink back or you fail to walk in your calling, you deny those people access to what God wants to give them through you.
Now that you know that you are equipped and you do not have to walk in fear, it is time for you to commit fully to communicating your message. You must deliver your message consistently and with clarity, over and over and over again in ways that will get their attention. Think about it. Is there a certain pastor you like to watch on TV, or an actress whose work you follow, or an author whose books you love to read. You have developed trust in that person because they proved themselves to be trustworthy, whether they came on every Monday night or every day….whether they released a new book every year or every other year…Guess what? They continued to connect with you on a consistent basis and thereby successfully drew you in. Well, that is the same thing you must do. Remember, that trust is earned at a slow, steady pace. The more you are seen and heard from, the more likely you are to build lasting relationships with your audience.
As I close, I want you to know that you have already been equipped with everything you need to drive out fear—whether it is fear of failure or fear of success. You have been given power. You have been given love. You have been given a sound, calm, disciplined mind. If you take the focus off of yourself and operate in love for the people God has called you to serve, you will have the courage and confidence you need to consistently deliver your message.
On the next video, I will share communication tactics you can use to reach your target audience and I look forward to you joining me. If you are a small business entrepreneur who is struggling with building your brand effectively, head over to kelliegardner.com and let me help you. Get free access to the Personal Branding Toolbox where you will be able to work at your own pace, enhancing your personal brand. Until we meet again, I am Kellie Gardner encouraging you to keep walking in your divine personal brand.
“I would love to do one of those webinar thingies that I have attended time after time, but I just don’t know how to create one that won’t bore my audience or myself to death.”
Well, first let me say, that considering webinar marketing as a way to connect with your ideal clients is a great idea.
Webinar marketingis an incredible way to share your expertise with those who really need to hear it. The webinar sets up the perfect “win-win” situation. Your ideal clients get a peak in on your expertise and how your product or service might solve their problems. You connect with them in a non-invasive manner–a manner that is not “salesy” or annoying. Meanwhile, you also establish yourself as a thought leader, the Go-Toperson in your industry.
Secondly, let me say, that I believe in you. I know that with the right information, you can create an engaging, interactive webinar that excites you and your prospects. So, I have gathered some important tips that will help you in this process.
In the video tutorial below, I provide tips on how to create an effective webinar that benefits both you and your ideal clients. It will take about 12 minutes of your time so listen while you work or set aside time to watch when you can focus without multi-tasking. I am sure you will learn something that will deepen your understanding of webinar creation and encourage you to delve into using this marketing tool.
Share Your Thoughts:
Are you more open to sharing your expertise via webinars?
What do you think is the most challenging thing for you when it comes to using webinars as a marketing tool?
Who do you know that might benefit from this information? Please use the Shareaholic icons below to pay it forward.
Christyl Benford Speaks on the Power of Video Marketing Training with Kellie Gardner
"I have been doing video marketing since July 5, 2011 and it has totally changed my life. It has changed my mindset. Coaching with Kellie Gardner showed me how to engage my community--how it would bring in fans, and not just fans, but customers and clients. I was able to share not only my talent side, but I was able to share tips for music consulting and for Indie artists. Plus, I wouldn't be able to reach as many people hitting the streets. This way, I can connect with people worldwide."
Click play to find out how to attract your ideal clients with video.