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Lessons from Bishop T.D. Jakes on Marketing

Bishop T.D. Jakes.

He is one of my most favorite people in Christendom.

I marvel at how God has used him to reach the masses with the Gospel. 

Even before the internet was what we know it to be today, he was able to successfully move the masses, bringing thousands of men and women together for life-changing conferences.

Today, he continues to reach the souls right where they are—on the internet, on television, and on land and sea.

As I write this post, I have the recording of Sunday’s live-streamed service playing in the background. Already, I have been blessed by the praise and worship and as I am typing the “Welcome” song is being sung.

Who knew we would be here in 2012?

Now, the announcements are playing in a professionally-done video.

I just love it!!!

Well, you know what they say, “Success leaves clues. Follow the clues.” So, being the lover of marketing that I am, I decided to share some things that you might learn about reaching your target market based upon the model that T.D. Jakes Ministries has so clearly laid out. It is quite evident that Tony Scott, Marketing and Creative Strategy Director for the ministry, is “on the job” and he is doing it well.

 

Ways TD Jakes Ministries Expands Its Reach

Websites

There are several sites by which one can stay connected with T. D. Jakes Ministries:

www.thepottershouse.org
Home of The Potter’s House Church
  
www.tdjakes.org
Home of TD Jakes Ministries
 
www.tdjakes.com
Home of TDJ Enterprises (also includes a blog)

 Social Media                                                                                                 

  • Facebook
  • Twitter
  • YouTube

Video Marketing

  • Internet Church–Live-Streaming of Sunday Worship Service and Wednesday Bible Study which can also be viewed throughout the week.
  • YouTube Channel

Television Broadcasting, Movies, Music, and Podcast

  • The Potter’s Touch can be seen on The Word Network, TBN (Trinity Broadcasting Network), DayStar Network, BET (Black Entertainment Television), and WLFT 30
  • TDJ Enterprises has produced several feature films and a multitude of DVDs: Jump the Broom, Not Easily Broken, Woman Thou Art Loosed
  • Music Projects include Sacred Love Songs, Sacred Love Songs-Vol.2, Praise and Worship, Get Ready: The Best of T.D. Jakes, The Best of T.D. Jakes Platinum Series
  • Podcast on iTunes allows listeners to download messages.

Mobile Marketing

  • One can become a TD Jakes Insider and receive news, updates, special offers, and inspiration via mobile phone by texting TDJ to 84700. (SUMOTEXT is the company the ministry uses.)

Events

  • Banners for various conferences being held this year are on all sites.

Products and Services

  • Multitude of Books, CDs, and DVDs

Personal Application

“You must be certain that you are bringing in customers from various sources—sources which your target market is based….They are watching live presentations on Ustream, getting 140-character posts on Twitter with special offers, and even browsing Second Life to learn more. They also have most likely browsed your Website from a device other than a computer, whether it was a Blackberry, an iPhone, or another mobile device. Are you prepared to embrace and leverage these changes?” 

Michael Tasner, Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Customers First, p.3

This quote says everything I could possibly say “in a nutshell.” You have to be where your target market is if you want to reach them.

Just as TD Jakes has literally taken the Great Commission to all of the world via the internet,  you must follow suit and expand your reach.

Note

By the end of this post, when I finally finished, the anointing was so strong, so thick in my house. The broadcast was coming to a close and it was as if Bishop Jakes was speaking directly to me—like he knew my issues, my concerns, my desires.

My fellow Christian entrepreneurs, this is the power of the internet that we are experiencing in this day and time. The fact that God could speak to me, directly, through Bishop Jakes while I am sitting here at this computer is something my great-grandparents could not have imagined and several of my grandparents never lived to see.

I encourage you to begin to map out how you might reach others with your message, your gift, your talent, your experiences, your call via this amazing tool God has put in place for us to use for His Glory.

The message I was watching is called Live On Purpose, Part 2, preached the second Sunday of 2012. At the time of this post, it was at this link: http://www.thepottershouse.org/Multimedia/Internet-Church.aspx. You may need to access it via the archives depending upon when you read this post.

Shalom….

 

THE YOU NETWORK

I can’t believe this day has come. It is actually possible for anyone on this planet to have their own television station, thanks to the world-wide web.

That means that you, yes you, can have your own “network”, broadcasting internationally…and you thought Oprah was a genius. :-)

I am so excited about this that I decided to do a series of videos on the subject. The truth is that I have had the ability to have my own internet station since last summer, August 2010. But, I did nothing. I just let the technology sit there dormant. I even had a page on my blog devoted to my “live web show” that never aired.

I knew it was phenomenal and cutting edge, but I didn’t know what to do with it. What would my show be about? How would it differ from my internet radio show and my YouTube channel? I couldn’t decide.

It has taken hours of marketing education for me to fully understand what I have in my hands…hours and hours,  and it wasn’t until recently that I truly “got it.”

The time is now. No matter what industry you are in, no matter what passions you have, no matter your calling—this is the time to share. Just think of it that way and you will become more comfortable with the idea.

The funny thing is that in a world where people often care only about themselves, you can stand-out as one who cares about others. Your internet TV channel is the place where you can demonstrate this minute after minute, day after day, hour after hour by providing outstanding content that not only showcases your expertise, but educates and inspires others.

Your internet TV channel is the place where you can be a trailblazer, a thought-provoker, a change agent. It is the place where you must be.

I know that may sound a little strong, but I have so much conviction about this now because I truly see how powerful it is. You know what they say about knowledge, it is power…but only if it is used in the right way at the right time.

TELEVISION AND THE INTERNET

Just look at how television has evolved.

Remember the wonderful invention of cable TV? Didn’t it make its viewers feel so special? To think, we could actually watch movies that were at the theater in our homes.

I remember that I was in 5th grade when my mother got HBO for the very first time. Oh, the joy!!!!

My friend Angela and I actually watched Grease (you know, with John Travolta and Olivia Newton John) on HBO while sitting on the phone. Yes, we sat there on the phone during the entire movie. I don’t know how I got away with that. My mom must have been busy on her sewing machine or something. :-) She would have never let me be on the phone that long.

Now, when we watch cable or satellite TV, which is what I have today, there are more channels than there are days in a year. Almost every niche in the world has its own station or a show on a network that is catered to it.

But, now the world is on the internet. The world is even watching TV via the internet.

So, why wouldn’t you be there? Smart marketers position themselves where their target market is, and trust me, 9 times out of ten, your target market is somewhere on the internet.

PART 2 OF MY VIDEO SERIES

In this video, I share 7 reasons you must have your very own internet channel. Watch to find out what they are and share your thoughts with me.

Are you really ready for Web 3.0?

It is time to take it all the way live.

Accept the challenge, joyfully. I know you can do it. :-)

For more information on the company that will host my internet TV channel, visit: www.teachingthruvideo.com.

What is Web 3.0 Marketing?

Oh, NO! Not, again!!!

Just when you thought you were getting used to the idea of Web 2.0, here comes the sequel.

I don’t know why you are shocked. You had to know it was coming.

Just like your cell phone, your computer, your television, your music device of choice–as soon as its put on the shelf, the new, improved model is on its way to the store.

And, just when you were finally able to figure out its features because you refuse to use the manual (or maybe that’s just me), it’s out with old and in with the new.

For some, that can be frustrating.

For others, it is just another factor of the 21st Centurion’s life.

But, this time, the sequel is really good….Cross my fingers and hope to….well, anyway, I think you will be pleasantly surprised. :-)

Because, this time the sequel is very promising. And hopefully, this time it won’t be too confusing to understand.

Web 3.0 has arrived and from what I can see, it is just what the doctor ordered. :-)

Marketing in the Moment Makes It Easy to Understand

According to Michael Tasner, author of Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, Web 2.0 has so many limitations–

  1. Over-saturation,
  2. Misconceptions,
  3. Time,
  4. Modes of Interaction, and
  5. Openness

The details of  which you will have to read in his book. :-)

But Web 3.0 Marketing, takes marketing to a whole ‘nother level.  He explains–

Web 3.0 marketing describes the next wave that is already taking place and it is the shift from Web 2.o The key driving factors to Web 3.0 marketing include browsing habits, browsing methods, more intelligent information, the experience we’re looking for, and the openness of the Web. Blackberrys and iPhones, portals into Web 3.0, are ruling the day.

Simplified: Web 3.0 marketing is the convergence of new technologies and rapidly changing consumer buying trends. (p.11)

Whew! Now, that was a mouthful!!! However, I hope you are able to see where this is going.

Web 3.o is an experience.

It is the pleasure that we can get from being on the internet, instead of just noise, noise, noise, everywhere we turn.

It is customized, personalized greetings on websites that you frequent.

It is live video streaming on topics that interest you.

It is “all things mobile.”

It is truly accessing relevant information at your convenience and connecting with others in a less time-consuming way. (Yes, you read that, correctly.)

There is so much that can be said about it. I guess that is why Michael Tasner wrote a 205-page manual on the subject. :-) And boy, am I glad that he did.

Part 1 of My Video Tutorial Series

For months, I had been contemplating doing a series on live internet tv channels because it seemed like the people that I came in contact with, did not understand the incredible  purpose they would serve.

Of course, having an internet tv channel seems glamorous and hot; but, the majority of people I talked to did not see with their marketing and business eyes, what an incredible tool was at their disposal.

But, when I got my hands on Marketing in the Moment, I knew that it was time to create a series of videos that would break it down for even the Web 1.0 (lol) person to understand.

It was time to put the spotlight on live internet broadcasting–to sound the alarm, so to speak.

It was time to showcase the best part of the internet–live video broadcasts.

So, I have started the series and here is the first installation of videos.

It reveals the 5 components of Web 3.0 Marketing as outlined in Marketing in the Moment by Michael Tasner.

Now, are you ready to embark on this journey?

Envision yourself with your own live t.v. broadcast in the very near future! :-)

It’s going to be fantastic!!!

I created a tutorial on live streaming video several months ago, but my computer crashed. I had spent hours upon hours researching the information. Then, another couple of hours were spent creating the PowerPoint presentation. So, you know I was just….disgusted, to say the least.

Well, lo and behold! Over the weekend, I went to Barnes and Noble, as I usually do, and came across this amazing book called Marketing in the Moment, by Michael Tasner.

The book got my adrenaline pumping.

You see, I love books that share tips on “all things marketing.” And, this book does just that. It covers it all. It may even be a tough contender to my favorite marketing book, Success Secrets of the Social Media Marketing Superstars. We shall see!

Meanwhile, back at the ranch….:-)

I suddenly became inspired to “re-create” the video when I came across chapter 6, entitled Video Marketing. After that, I could not put the book down, so I had to take it home.

The chapter was powerful, but more importantly, it had a section that was devoted to live streaming video. It was so well-written that I decided to go back to the drawing board.

Well, here is the fruit of my labor. I hope you learn a lot from it and that you implement it, ASAP. You will be so glad that you did. :-)

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