Wah, wah, wah. Wah-wah, wah wah.

That is how Charlie Brown’s teacher sounded to me. Do you remember her?

Probably not. We never got a chance to see her. Was she a “virtual” teacher?

For some reason, she came to mind as I was studying webinars and their effectiveness as    marketing tools. The funny thing is I have been a version of Charlie Brown’s teacher for 7 years now.

Yes, I have been a distance education instructor for students pursuing a Bachelor of Science in Early Childhood Education from North Carolina Central University in Durham, North Carolina for 7 years.

Me? Teaching Online? NEVER!!!

When I majored in education in 1989 and when I went to graduate school in 1999, you couldn’t have told me that I would be teaching full-time behind a computer screen…nor could you have told me that I would learn to enjoy developing courses online, either.

I am the hands-on-interactive-type of teacher. I like to see, hear, and experience my students–their questions, their laughter, and get a feel for their personalities.

On Second Thought….

But, today, I have grown to love it. I love it for many of the reasons that I share in this video.

So, whether you are an educator, an entrepreneur, a pastor, or an advocate of some sort–you have people that you are trying to reach. You have something you want to teach, share, explain…and you may want to hear from those that you can reach from all over the world.

The Video Tutorial

In this video, I share four reasons that webinars are such incredible ways to communicate with your ideal clients–prospects, buyers…and even, students. 

Find out why they are–

1. Interactive
2. Convenient
3. Affordable
4. Effective

And…why they open the gateway for you to continue connecting with your ideal clients on and off the internet.

For more information on an affordable way to create webinars, with or without video, visit www.powerofvideo.com. Watch a webinar on the spot and see how it works! You will love it!!!

THE YOU NETWORK

I can’t believe this day has come. It is actually possible for anyone on this planet to have their own television station, thanks to the world-wide web.

That means that you, yes you, can have your own “network”, broadcasting internationally…and you thought Oprah was a genius.

I am so excited about this that I decided to do a series of videos on the subject. The truth is that I have had the ability to have my own internet station since last summer, August 2010. But, I did nothing. I just let the technology sit there dormant. I even had a page on my blog devoted to my “live web show” that never aired.

I knew it was phenomenal and cutting edge, but I didn’t know what to do with it. What would my show be about? How would it differ from my internet radio show and my YouTube channel? I couldn’t decide.

It has taken hours of marketing education for me to fully understand what I have in my hands…hours and hours,  and it wasn’t until recently that I truly “got it.”

The time is now. No matter what industry you are in, no matter what passions you have, no matter your calling—this is the time to share. Just think of it that way and you will become more comfortable with the idea.

The funny thing is that in a world where people often care only about themselves, you can stand-out as one who cares about others. Your internet TV channel is the place where you can demonstrate this minute after minute, day after day, hour after hour by providing outstanding content that not only showcases your expertise, but educates and inspires others.

Your internet TV channel is the place where you can be a trailblazer, a thought-provoker, a change agent. It is the place where you must be.

I know that may sound a little strong, but I have so much conviction about this now because I truly see how powerful it is. You know what they say about knowledge, it is power…but only if it is used in the right way at the right time.

TELEVISION AND THE INTERNET

Just look at how television has evolved.

Remember the wonderful invention of cable TV? Didn’t it make its viewers feel so special? To think, we could actually watch movies that were at the theater in our homes.

I remember that I was in 5^th grade when my mother got HBO for the very first time. Oh, the joy!!!!

My friend Angela and I actually watched Grease (you know, with John Travolta and Olivia Newton John) on HBO while sitting on the phone. Yes, we sat there on the phone during the entire movie. I don’t know how I got away with that. My mom must have been busy on her sewing machine or something. She would have never let me be on the phone that long.

Now, when we watch cable or satellite TV, which is what I have today, there are more channels than there are days in a year. Almost every niche in the world has its own station or a show on a network that is catered to it.

But, now the world is on the internet. The world is even watching TV via the internet.

So, why wouldn’t you be there? Smart marketers position themselves where their target market is, and trust me, 9 times out of ten, your target market is somewhere on the internet.

PART 2 OF MY VIDEO SERIES

In this video, I share 7 reasons you must have your very own internet channel. Watch to find out what they are and share your thoughts with me.

Are you really ready for Web 3.0?

It is time to take it all the way live.

Accept the challenge, joyfully. I know you can do it.

For more information on the company that will host my internet TV channel, visit: www.teachingthruvideo.com.

Oh, NO! Not, again!!!

Just when you thought you were getting used to the idea of Web 2.0, here comes the sequel.

I don’t know why you are shocked. You had to know it was coming.

Just like your cell phone, your computer, your television, your music device of choice–as soon as its put on the shelf, the new, improved model is on its way to the store.

And, just when you were finally able to figure out its features because you refuse to use the manual (or maybe that’s just me), it’s out with old and in with the new.

For some, that can be frustrating.

For others, it is just another factor of the 21st Centurion’s life.

But, this time, the sequel is really good….Cross my fingers and hope to….well, anyway, I think you will be pleasantly surprised.

Because, this time the sequel is very promising. And hopefully, this time it won’t be too confusing to understand.

Web 3.0 has arrived and from what I can see, it is just what the doctor ordered.

Marketing in the Moment Makes It Easy to Understand

According to Michael Tasner, author of Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, Web 2.0 has so many limitations–

1. Over-saturation,
2. Misconceptions,
3. Time,
4. Modes of Interaction, and
5. Openness

The details of  which you will have to read in his book.

But Web 3.0 Marketing, takes marketing to a whole ‘nother level.  He explains–

Web 3.0 marketing describes the next wave that is already taking place and it is the shift from Web 2.o The key driving factors to Web 3.0 marketing include browsing habits, browsing methods, more intelligent information, the experience we’re looking for, and the openness of the Web. Blackberrys and iPhones, portals into Web 3.0, are ruling the day.

Simplified: Web 3.0 marketing is the convergence of new technologies and rapidly changing consumer buying trends. (p.11)

Whew! Now, that was a mouthful!!! However, I hope you are able to see where this is going.

Web 3.o is an experience.

It is the pleasure that we can get from being on the internet, instead of just noise, noise, noise, everywhere we turn.

It is customized, personalized greetings on websites that you frequent.

It is live video streaming on topics that interest you.

It is “all things mobile.”

It is truly accessing relevant information at your convenience and connecting with others in a less time-consuming way. (Yes, you read that, correctly.)

There is so much that can be said about it. I guess that is why Michael Tasner wrote a 205-page manual on the subject. And boy, am I glad that he did.

Part 1 of My Video Tutorial Series

For months, I had been contemplating doing a series on live internet tv channels because it seemed like the people that I came in contact with, did not understand the incredible  purpose they would serve.

Of course, having an internet tv channel seems glamorous and hot; but, the majority of people I talked to did not see with their marketing and business eyes, what an incredible tool was at their disposal.

But, when I got my hands on Marketing in the Moment, I knew that it was time to create a series of videos that would break it down for even the Web 1.0 (lol) person to understand.

It was time to put the spotlight on live internet broadcasting–to sound the alarm, so to speak.

It was time to showcase the best part of the internet–live video broadcasts.

So, I have started the series and here is the first installation of videos.

It reveals the 5 components of Web 3.0 Marketing as outlined in Marketing in the Moment by Michael Tasner.

Now, are you ready to embark on this journey?

Envision yourself with your own live t.v. broadcast in the very near future!

It’s going to be fantastic!!!

I created a tutorial on live streaming video several months ago, but my computer crashed. I had spent hours upon hours researching the information. Then, another couple of hours were spent creating the PowerPoint presentation. So, you know I was just….disgusted, to say the least.

Well, lo and behold! Over the weekend, I went to Barnes and Noble, as I usually do, and came across this amazing book called Marketing in the Moment, by Michael Tasner.

The book got my adrenaline pumping.

You see, I love books that share tips on “all things marketing.” And, this book does just that. It covers it all. It may even be a tough contender to my favorite marketing book, Success Secrets of the Social Media Marketing Superstars. We shall see!

Meanwhile, back at the ranch….:-)

I suddenly became inspired to “re-create” the video when I came across chapter 6, entitled Video Marketing. After that, I could not put the book down, so I had to take it home.

The chapter was powerful, but more importantly, it had a section that was devoted to live streaming video. It was so well-written that I decided to go back to the drawing board.

Well, here is the fruit of my labor. I hope you learn a lot from it and that you implement it, ASAP. You will be so glad that you did.