This post is for network marketers who may have made a decision to never ever call another person on your warm market list, as I had, months ago.
The Rude Awakening
Well, recently, I was in Books-A-Million looking for some resources for the eBook that I am writing; when, low and behold, this book seemed to be calling my name. “Pssst, Kellie! Take Me!”
I looked around, up and down the aisle, and then I looked at the book thinking, “I did not come in here to get another book on network marketing.” But, that book, Make Your First Million in Network Marketing, was persistent.
I am sure you know what happened from there.
I picked it up. Went to a bench in the back of the store, right in front of the magazines and wondered what this book could possibly say to me that I had not heard before at one bazillion trainings.
As if the book knew what I needed to “hear”, it fell open to a section called Building Your Business Base.
Guess what that section was ALL about?
You guessed it, my warm market…the people I know.
I was like, “OH, no you don’t. I am not going there!!! But, the book just sucked me into the pages.
The author, Mary Christensen, an extremely successful network marketer, broke it down.
She basically said making a list of 100 people you know was not going to get it.
Your warm market is so much larger than that. She put it like this:
I have never done the final count of the number of people I know but some experts say that if we’re over the age of 21, we’ll know 700 people. Others claim that if we’re over the age of 25, we probably know up to 2,000 people.
The point is, you know hundreds and hundreds of people! These people, people you already know, will form the basis of your prospecting list. THEY are your warm list, because you know them and they know you. Start writing their names down.
She then painted a picture of you, winning $10 million in the lottery and inviting everyone you ever knew so that you could “shine” and celebrate. Her advice was to tell yourself that you know 1,000 people and to write their names in groups of 20.
Where they lived would not matter because you had enough money to pay for their flight.
How long it had been since you’d seen them didn’t matter because you just wanted every single person you ever knew to know that you were now a multi-millionaire.
Well, long-story-short… she basically explained that if you were to write the names of every single person you ever met, every single person whose face came to your mind, with a goal of reaching 1000, you would be sitting on the possibility of hundreds of business partners.
Even if only 30% of them said “Yes! I want to use this opportunity as a vehicle to help me access freedom and wealth!”, that would be 300 personal recruits. Imagine that!!!
With that in mind, you would not cling to the first 25, 50, or 100 people on your list for dear life.
There would be no need for disappointment because you knew that you had more prospects in line.
You wouldn’t get caught up on Suzy, who complained about her circumstances, but would not do anything about them or Tom, who paid his “enrollment fee” to start a business, and then went on the witness protection plan.
You would just be going through the numbers…on a mission.
In other words, you would not get emotionally attached to the “yeses” or “nos.”
As a master sorter, you would understand that everyone would not and could not be the MVP of your All-Star Team.
IT GOES ON AND ON AND ON
The great thing about this list is that it may take you several days to complete, but, honestly, it would never end.
Every single time you would meet someone new, you would add their name.
EVERYONE’S name went on the list…no pre-judging, no evaluating.
AND THE VIOLINS PLAYED, SWEETLY
Now, the floodgates began to open for me.
It was as if the windows of heaven opened up and showered me with a new perspective and a new determination.
I was so excited! I even wanted to share my good news with the associate who rang up the book (’cause you know I bought it). But, it was already 11 p.m. and she did not look like a happy camper.
Although, this information wasn’t new, I guess I was ready to hear it…and, “When the student is ready, the teacher will come.”
So, the moral of this story is, don’t get caught up in whether your opportunity is for everyone. You are just the list creator taking a message of opportunity to every person on the list.
AT THE END OF THE DAY
Understand this: Your job is not to decide for them, coax them, or even get disappointed in the choices that they make for their lives.
They have the right to make those choices, just as you had the right to choose your opportunity.
Let your confidence never wane.
Because, in your mind you always know….Some Will. Some Won’t. So What! Who’s Next?