Seminars and Workshops Archives

Build it and they will come.

Who in the world spoke that lie?

Perhaps that works somewhere on land and sea, but on the internet that statement reads more like….

Market it, consistently and they will come.

 

Using Effective Marketing Tactics for Your Virtual Events

Let’s say you have decided to share your great content with your target market via what I call “a virtual learning event.” You might choose one of the following:

  • Teleclass
  • Webinar
  • Virtual Bootcamp
  • Telesummit
  • Virtual Summit
  • Virtual Trade Show
  • Podcast
  • Online Radio
  • Simulcasting or Hybrid Event
* This list is derived from  Multiple Streams of Virtual Event Income by Leesa Barnes

Well, you would have to really sit down and think the entire process through because at the end of the day, you want those you are called to serve to attend and ultimately, decide to work with you or purchase your products. So, it is imperative that the event speaks to their problem, pain, or predicament, as it is referred to by Jeanna Pool, author of Marketing for Solos. 

All things being considered, let’s assume that you have chosen a great topic for a specific niche. You have prepared the content and now you have decided to share it using the webinar as the format.

You have now conquered half of the battle. The other half is knowing how to effectively promote the webinar so that those you are trying to attract know about it and WANT to attend.
In the video tutorial below, I provide 6 marketing tactics that you can use to promote your webinar, starting as early as three weeks before the date of the event. The 6 tactics include:
  1. Direct Mail
  2. Social Media
  3. Preview Content
  4. Email Blasts
  5. Press Releases
  6. Trade Publication Ads and Articles
The tutorial is a little over 11 minutes, so you may want to take some notes. :)

Share Your Thoughts

  • How long do you think it will take you to plan your content for these marketing tactics which take place three weeks prior and up to the day of the event?
  • How will you ensure that you are promoting consistently so that you receive a return on your investment of time and dollars?

Pay It Forward

  • Share this post with a small business entrepreneur that you know. Remember that without effective marketing, any content that you put together is a total waste of time.
  • Use the icons below to share with your network or click on the YouTube label at the bottom of the video and just share the video from YouTube to your network.

Receive More Training on Branding and Marketing

Teleseminars, telesummits, webinars, virtual summits, podcasting, online radio, and simulcasting….

Have you made learning events a part of your marketing plan? 

I certainly hope so. As a small business entrepreneur, it is critical that your target audience see you as “the expert” who holds the solution to their pressing problem. Establishing this kind of respect takes time.

Think about it.

How many times have you seen an infomercial for a product before you actually bought it?

You heard the information. Saw evidence of the results. Knew you had the same problem as those coming through your TV screen and yet, you did not place your order that very day.

So, you watched it again….and again…..and again….until one day, that thing was deep down in your psyche and you knew you had to have it. You knew it was what you needed. You picked up the phone or you went online and placed your order. Yes, you spent your hard earned money after multiple “contacts” with that company’s product or the expert who presented it.

The same thing can happen with your target audience when you present your expertise via learning events.

In what is called a preview call, you can offer very valuable, free information to your target audience followed by an invitation to receive more precision information via your learning event.

What is a virtual event? 

According to Leesa Barnes, author of Multiple Streams of Virtual Event Income, a virtual event is— 

A learning occurrence conducted over the phone, online, and via a portable media device.

If you are a small business entrepreneur, virtual events may be the thing that takes your brand message to more people than you ever dreamed while boosting your income level to new heights.

The Interview

On August 28th, I had the privilege and honor of discussing this topic with Leesa Barnes for 40 minutes.  I asked her the following questions:

  • Leesa, when you wrote this book, Multiple Streams of Virtual Event Income, who was the ideal reader that you were envisioning flipping each page, soaking up your wisdom and why were you the perfect person to deliver it?  

  •  Leesa, this may seem a bit elementary, but would you briefly explain each type of event that would be considered virtual so that we all have the same concepts in mind? (teleseminar, telesummit, webinar, virtual summit, podcasting, online radio, and simulcasting)

  •  Although we are here to discuss how to make money from these types of events, in chapter 1, you say that “Money is a side benefit of all the wonderful things that can happen as a result of hosting a virtual event.” You use the LAMPS method to explain the benefits. Please breakdown the LAMPS method and help us understand why virtual events are so beneficial to our businesses outside of the monetary aspect.

 

  •  Leesa, I would love for us to walk everyone through a quick version of the virtual event process so that when this interview concludes, our listeners will have practical tips that they can implement right away. With that said, let’s use a fictitious character and walk her through the process. Is that okay with you?

  • Okay, well the character is Beulah Boss. Beulah calls herself a money management mentor. She helps middle class families who struggle with eliminating debt based upon their current income streams, save money and maximize every single dollar in the form of an annual budget. She wants to share her expertise via a virtual event.

  • Which virtual event would you recommend that she choose first and why?

  • What is the best way for her to find out what her event should be about?

  • Now that she knows what her event will be about, how does she choose a name that is really going to get people’s attention?

  • Should she offer the event for free? Why or why not?

  • How can she make sure the event is publicized and marketed well?

  • In your book, you discuss direct monetization versus indirect monetization, what is one direct method you would recommend for Beulah? What is one very effective and profitable indirect method?

So Beulah is ready to go.

  • I love the fact that you provided a multiple streams timeline, so that entrepreneurs like Beulah can plan and pace the entire process. In terms of the timeline, what would you say is the biggest mistake the entrepreneurs make?

  • Leesa, if someone listening right now has been inspired by everything you have taught us today and he or she is ready to take the first step towards creating a virtual event, what you advise him or her to do right now?

  • You have given us so much to absorb and utilize during this discussion. I am sure someone listening would love to have you on their team of advisers. If that is the case, what are some programs, products, or services that you offer?

Listen and Learn From the Discussion Now:

 

Listen to internet radio with kelliegardner on Blog Talk Radio

Who Do YOU Want Your Clients To Be?

There is a question that you just can’t get around if you are a serious entrepreneur.

And, yes, I have already given you the “cheat sheet” in the title. :-)

That question is: Who do you want your ideal clients to be? 

This is a question that you may be struggling with at this very moment. You want to reach out to so many people and you can’t get around the belief that more is…..well….more. :-)

But, the truth of the matter is “less is more” when it comes to marketing and attracting people to you and what you have to offer.

I know.

It is a hard pill to swallow. But, you have to do it. So, get that glass of water and gulp it on down. :-)

Step 1: Use Your Imagination

Okay, so now that you have that out of the way. It is time to figure out who this “less” will be.

You can do that by writing a target audience description.

Now, in order to do this, you must first visualize the one person that you really want to serve. In other words, when you imagine that one person who is really blessed by your seminars, workshops, products, and services, who do you see?

Be specific. Very specific. The more specific you are, the better.

Okay, let me help you out.

  • How old are they?
  • What is their gender?
  • Are they seasoned professionals? If so, what kind of professionals are they?
  • What is their struggle?
  • Are they clear about what they want?
  • Are they open to new ideas? What is their mindset?
  • Are they wealthy?
  • Are they middle-class?
  • Are they concerned about their health?
  • Are they concerned about their spirituality?
  • How do they dress?
  • Do they have children?
  • Are they married?
  • Are they interested in self-improvement?
  • Where do they live?
  • What is their passion?

These are just a few questions that you could answer to help you in the visualization process.

In other words, when you think about the person behind the computer screen or smart phone ready to use their credit card to purchase something from you, who is there?

When you think about the person who is willing to pay for your boot camp and even travel miles and miles to get there, who do you see?

Step 2: Write Your T.A.D.

Once you have visualized that one person, you are ready to write a T.A.D. or  target audience description.

Check out this example from “Make a Name for Yourself” by Robin Roffer:

Vice presidents and directors of marketing at television networks and technology companies who are:

  • Seasoned pros

  • Politically savvy

  • Open to new ideas

  • Committed to excellence

  • Clear about what they want

  • Supportive of the creative process

If you notice, Robin included the specific position, title, or occupation of the target audience for Big Fish Marketing (vice presidents & directors of marketing at television networks and technology companies).

That is very specific.

Question for you: What positions do the members of your target audience hold? What do they have in common in terms of their careers?

As we inspect the description even further, we find that Robin uses vivid phrases to describe her target audience. I mean, I can visualize her target audience filled with these ideal clients very well. Can you?

Question for you: What kinds of descriptive phrases can you create that pinpoint your target audience? What 5 or 6 characteristics do they all have in common?

Take some time to sit down and work through this exercise.

Determining the exact group of people you were called to serve will save you so much money and lots of time.

You will be able to create products and offer services that will truly make an impact on their lives.

Remember, those you are looking for are probably looking for you.

So, who do you really want your ideal clients to be?

 

Gemstone Branding Programs

For more help working through this process, apply for a Gemstone Branding Program with me, Kellie Gardner. If you are a small business, Christian entrepreneur, helping you walk in your Divine Personal Brand is my purpose. :-)

Wah, wah, wah. Wah-wah, wah wah.

That is how Charlie Brown’s teacher sounded to me. Do you remember her?

Probably not. We never got a chance to see her. Was she a “virtual” teacher? :-)

For some reason, she came to mind as I was studying webinars and their effectiveness as    marketing tools. The funny thing is I have been a version of Charlie Brown’s teacher for 7 years now.

Yes, I have been a distance education instructor for students pursuing a Bachelor of Science in Early Childhood Education from North Carolina Central University in Durham, North Carolina for 7 years.

Me? Teaching Online? NEVER!!!

When I majored in education in 1989 and when I went to graduate school in 1999, you couldn’t have told me that I would be teaching full-time behind a computer screen…nor could you have told me that I would learn to enjoy developing courses online, either.

I am the hands-on-interactive-type of teacher. I like to see, hear, and experience my students–their questions, their laughter, and get a feel for their personalities.

On Second Thought….

But, today, I have grown to love it. I love it for many of the reasons that I share in this video.

So, whether you are an educator, an entrepreneur, a pastor, or an advocate of some sort–you have people that you are trying to reach. You have something you want to teach, share, explain…and you may want to hear from those that you can reach from all over the world.

The Video Tutorial

In this video, I share four reasons that webinars are such incredible ways to communicate with your ideal clients–prospects, buyers…and even, students. 

Find out why they are–

  1. Interactive
  2. Convenient
  3. Affordable
  4. Effective

And…why they open the gateway for you to continue connecting with your ideal clients on and off the internet.

For more information on an affordable way to create webinars, with or without video, visit www.powerofvideo.com. Watch a webinar on the spot and see how it works! You will love it!!! :-)

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