Where are you?
Are you in the places that your target market hangs out?
If you are not, I am sure those who also stand for what you stand for and want to reach the target market you want to reach are there.
In this post, I will explain 2 reasons why visibility increases your credibility with your target market.
The first thing that you must come to terms with is this:
Your Personal Brand is your weapon in the visibility battle. It keeps you visible to prospects and constantly reminds them of who you are and what you do. That’s why it’s so important that you constantly promote your brand. If you’re not keeping your brand in front of the members of your target market, they’ll assume you’re out of business. It’s astonishing how quickly people forget. Peter Montoya, author of The Brand Called You, p. 30
So, what you are you saying, Kellie?
My friend, I am saying that when you are in business, absence does not make the heart grow fonder. Absence kills your personal brand as people forget that you even exist.
People are busy and they are bombarded with marketing campaigns every single day. If yours is not in the mix, you may as well hang up your “going out of business” sign and anticipate closing day. And if yours does not stand out…well, let’s just say you may have to place that sign “six feet under.”
Which brings me to the second thing you must realize–
Your visibility is more important than your ability. Peter Montoya, author of The Brand Called You, p. 29
Unfortunately, you must throw away anything that you formerly believed in regards to your talent and your ability. Although it is very important, without visibility, it remains an ancient Chinese secret.
Let me break it down.
I am sure you have witnessed the rise of a superstar who really cannot sing, or dance, or act, or do anything for that matter. This person, however, is propelled into super stardom, raking in millions, and getting in our psyche.
How is this done? Through ingenious packaging.
You got it! The Marketing…Darling!
You see them everywhere–on your televisions, your Wheaties box, your hometown billboards, your Sierra Mist cans.
You hear them on the radio.
You wear their name on your body–your jeans, your t-shirts, your shoes, your belts, your cologne, your hair pieces (yes, weaves or wigs), and even your sunglasses….and don’t forget your lip gloss, or your sunscreen.
You even digest products that they endorse for weight loss, for energy, for good health.
Again, you see and hear them everywhere.
And because you see them everywhere, you tend to believe that they have some level of credibility–whether you like to admit it or not. Why else would Pepsi allow them to endorse their international brand?
Why else would this well-known diet company want them to endorse their “magic pill?” They must either use it or have some knowledge of whether it works, right? And if not, it is apparent that their physique speaks for itself.
The bottom line is this: Because you and the whole wide world see them everywhere you turn, you find yourself buying what they are selling and listening to what they have to say.
You want your target market to feel the same way about you.
With that said, it is imperative that you focus on at least 5 ways to remain visible–5 ways to remain relevant to those who need what you may have.
In the next post, I will share five inclusive ways to market–ways that will keep you in the eye of the beholder.
Stay tuned….And don’t forget to leave a comment or share this post with those who might need to know what you may have learned here.