SEO Strategies Archives

So, You Thought Blogging Was An Option?

Blogging is for those who love to write.

Blogging is for those who have the time and interest.

Blogging is well…..not for me. :-(

Have you ever allowed those thoughts to parlay through your mind? Well, I understand exactly where you are coming from and why you might feel the way that you do. But, that is why knowledge and awareness are so critical.

Perhaps, no one has made you aware that if you are in business, blogging is non-negotiable.  Even today, when there are millions of blogs on the world-wide web,  if you do not have one, one blog is still missing.

Establishing your expertise, sharing your ideas online, and informing your target market of the services and/or products you provide–should be goals of yours as an entrepreneur.

Using a blog as the main way that you do that is a MUST.

But, don’t take my word for it. :-)

The Blog Talk Radio Interview with Denise Wakeman

Listen to Denise Wakeman, online visibility expert and founder of the Blog Squad in the interview conducted today on Blog Talk Radio.

In the interview, you will learn the following:

  • The power of blogging in the 21st Century
  • How to determine whether you are a “successful” blogger
  • How to Create Great Content When You Don’t Like to Write
  • How to View Blogging as a Marketing Tool
  • The Length of a Quality Blog Post
  • The Validity of Membership Tribes
  • Should you focus on quantity (when it comes to comments and traffic)?

Listen to internet radio with kelliegardner on Blog Talk Radio

Comment Luv

  • What did you learn from the interview?
  • Are you ready to get started blogging, today?

Coaching with Denise Wakeman

Get more expert advice and coaching from Denise Wakeman on blogging and your online presence at www.denisewakeman.com.

Visibility Increases Your Credibility

Where are you?

Are you in the places that your target market hangs out?

If you are not, I am sure those who also stand for what you stand for and want to reach the target market you want to reach are there.

In this post, I will explain 2 reasons why visibility increases your credibility with your target market.

The first thing that you must come to terms with is this:

Your Personal Brand is your weapon in the visibility battle. It keeps you visible to prospects and constantly reminds them of who you are and what you do. That’s why it’s so important that you constantly promote your brand. If you’re not keeping your brand in front of the members of your target market, they’ll assume you’re out of business. It’s astonishing how quickly people forget.  Peter Montoya, author of The Brand Called You, p. 30

So, what you are you saying, Kellie?

My friend, I am saying that when you are in business, absence does not make the heart grow fonder. Absence kills your personal brand as people forget that you even exist.

People are busy and they are bombarded with marketing campaigns every single day. If yours is not in the mix, you may as well hang up your “going out of business” sign and anticipate closing day. And if yours does not stand out…well, let’s just say you may have to place that sign “six feet under.” :-(

Which brings me to the second thing you must realize–

Your visibility is more important than your ability. Peter Montoya, author of The Brand Called You, p. 29

Unfortunately, you must throw away anything that you formerly believed in regards to your talent and your ability. Although it is very important, without visibility, it remains an ancient Chinese secret. :-)

Let me break it down.

I am sure you have witnessed the rise of a superstar who really cannot sing, or dance, or act, or do anything for that matter. This person, however, is propelled into super stardom, raking in millions, and getting in our psyche.

How is this done? Through ingenious packaging.

You got it!  The Marketing…Darling!

You see them everywhere–on your televisions, your Wheaties box, your hometown billboards, your Sierra Mist cans.

You hear them on the radio.

You wear their name on your body–your jeans, your t-shirts, your shoes, your belts, your cologne, your hair pieces (yes, weaves or wigs),  and even your sunglasses….and don’t forget your lip gloss, or  your sunscreen.

You even digest products that they endorse for weight loss, for energy, for good health.

Again, you see and hear them everywhere.

And because you see them everywhere, you tend to believe that they have some level of credibility–whether you like to admit it or not. Why else would Pepsi allow them to endorse their international brand?

Why else would this well-known diet company want them to endorse their “magic pill?” They must either use it or have some knowledge of whether it works, right? And if not, it is apparent that their physique speaks for itself.

The bottom line is this: Because you and the whole wide world see them everywhere you turn, you find yourself buying what they are selling and listening to what they have to say.

You want your target market to feel the same way about you.

With that said, it is imperative that you focus on at least 5 ways to remain visible–5 ways to remain relevant to those who need what you may have.

In the next post, I will share five inclusive ways to market–ways that will keep you in the eye of the beholder.

Stay tuned….And don’t forget to leave a comment or share this post with those who might need to know what you may have learned here.

5 Ways To Find Who Needs You

Being needed is a great feeling.

Being appreciated is even better.:-)

In this blog post, you will learn 5 ways to find those who need the product or service that you have to offer, as well as other areas of study that will help you hone in on the niche that works for you.

You see, it is all about niche marketing in the 21st century.

Small business owners must gladly pick up the slack that the “big boys” leave behind. That slack can lead to millions and millions of dollars.

You deserve to earn those dollars when you have taken the time to study your niche and meet its needs.

In mass marketing, there is no room for customization. But, the small business owner can “tailor- make” his or her products or services for those whose needs are not being met.

Researching the market is simple as 1,2,3,4,5. :-)

In the video tutorial below, I share those five ways:

  • Searching the bestseller lists at major bookstores
  • Getting the most popular searches on eBay
  • Finding interest groups related to your target market
  • Using keyword selection services
  • Reviewing the top 250 searches on search.com

Get started with these easy steps and find a niche that will make you rich! :-)

How will you use this information to build a successful business?

I’d love for you to leave a comment…and if you really enjoyed this post, share it with your social networks. :-)


According to Robert W. Bly, author of  The Marketing Plan Handbook,

Your niche describes the service you perform, for whom you perform it, and the results they can expect.

In today’s business world, competition is stiff. As a result, it is more advantageous to find a niche rather than to be a generalist.

Specializing in providing a more common product or service tailored to a specific niche market will garnish more results than providing the exact same product or service as the “competitors” in your category.

Attracting your niche via online video is a brilliant strategy. Why? Because 80% of online traffic will be driven by videos watched on the web in the next four years.

So, if people are watching, you may as well be there to give them what they are looking for, when they are looking for it.

YOUR YOUTUBE CHANNEL

A great place  to “channel” your niche market,  a place where you come alive is none other than your YouTube channel. It is a place where you can showcase your expertise in your industry, share your passion, and allow your ideal clients or business partners to “get a feel for you.”

Building inbound links is an effective way to lead ideal prospects to your YouTube channel.

Watch this video on building inbound links for six strategies that you can implement, immediately.

Which strategies have you already been using? Which were totally new for you? Leave a comment. I give “comment luv” on this site. :-)

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