Social Media Archives

Burger_King_BK_Big_Fish_Sandwich_1When you are pregnant, sometimes you can have the strongest cravings.

Well, at least, I did.

I remember one night, I just had to have a fish sandwich. It was like my taste buds were tormenting me. The commercials that I had been seeing all week were Burger King commercials advertising the Burger King Big Fish Sandwich. So, I guess you know where I went–straight to Burger King.

Let me tell you.

I could not wait to get in my car and hand the drive-thru cashier my debit card. I anxiously sat there, plastic in hand, and when it was time to roll-up to the second window, I gratefully paid. Yes, I was ready to satisfy my craving and willing to pay for Burger King to assist me in the process.

That is the same way your prospects must feel about you.

Your product or service solves a problem, pain, or predicament, right? Well, just because you make a product or service available does not mean that every prospect will be ready to purchase it at that moment. The moment they are ready to purchase is called a trigger point. There will be some event in their lives at some point that will cause them to pull out their card (just like I did) and purchase the product or service.

Now, whether they purchase the product or service from you will depend upon how many times you have “touched” them. That’s right, touched them.

Touching Your Prospects

When you touch your prospects, you place yourself in the forefront of a prospect’s awareness. In other words, you make sure  that you are providing helpful information on a consistent basis related to the problem, pain, predicament/fear. The more the prospect sees you or hears from you, the more they begin to trust you. The more they trust you, the more they are willing to pay  you. They pay you because they believe you have the remedy. Point blank…period.

There are several ways you can touch your prospects on a consistent basis:

  • Engaging in conversations in social media
  • Providing how-to videos
  • Long videos with detailed trainings
  • Short Audios with tips
  • Interviews
  • Articles
  • White Papers or Special Reports
  • Blog Posts
  • Q & A Sessions on Conference Calls
  • Teleseminars/Webinars
  • Speaking Engagements
  • Direct Mail Campaigns (Monthly Contact right into their mailboxes)
  • Email Newsletters (Ezines)

When your prospects come in contact with you and experience your expertise on a regular basis,  you get inside their minds. You become the respected “expert” or “solution” that comes to their minds, immediately, when they are seeking that remedy.

How Will You Touch Them?

Your job is to figure out the best ways to touch your prospects and then create an action plan for doing it consistently. Choose 3 ways that you can commit to and then just do them. You will become more comfortable with each one as you commit to them. Your audience will grow and grow and before you know it, loyal clients will form.

If you need help with your action plan, click here to review this sample one that I provided for subscribers to Brande a few weeks ago.

 Your Take Away

Be the person your prospects/ideal clients immediately think of when a trigger event happens that moves them from a looker to a buyer. Do that by touching them with your compelling message and relevant information on a consistent basis. In other words, let your constant presence be your commercial.

So, you have several social media accounts.

You interact with your network on a regular basis, but still you aren’t receiving enough traffic from those sites to your home base from the people you have been called to serve.

You need a strategic social media marketing plan that will attract clients & increase your bottom line.

To learn more about effectively using social media as a solo entrepreneur, I interviewed Gail Z. Martin, the best-selling 0061-eWomenNetworkauthor of  30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook.

Listen Now

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Interview Questions for Gail Z. Martin

As usual, I asked Gail the questions that I thought you might want to ask her if you had the opportunity–questions that would get right down to the root of using social media marketing in the best way.

  1. So, Gail, your bio is so impressive and it is apparent that not only are you good at what you do, but you are passionate about it. When did you realize that being a marketing expert is what you were called to do?

  2. Gail, you are known as the “Get Results Resource” for marketing that works, helping small and start-up businesses, consultants, coaches, authors, and solo professionals succeed through affordable publicity. Tell us about a specific client you coached who had more time than money to invest in his or her marketing budget but were still able to meet their business goals.

  3. Gail, I love the fact that you refer to your book as The 30 Day Results Guide. You say that we will see our social media marketing go from zero to full speed if we apply the RESULTS approach for the next 30 days. Please break down the RESULTS approach for us while we take copious notes.

  4. Gail, I think it is so important that we now go back to the basics and by that I mean we need to discuss what you call the most powerful marketing tool—the business plan. Unfortunately, there are small business and solo entrepreneurs who are in business without a plan. Give us your take on what should be included in our business plan.

  5. The next important document that you layout in the book is the action plan. On page 41 you say, “Your action plan is the key to the rest of your 30-day success because it’s your map and your to-do list.” Let’s say that one of Molly Marketer’s business goals is to increase her list of subscribers to her ezine from 200 to 2000 in the next 12 months. What would her to-do list possibly look like for just the next 30 days?

  6. Gail, you have been selected to be a member of my debate team. We affirm that social media is a marketing essential for the small business or solo entrepreneur. What would be three of our arguments to support this stance?

  7. Gail, you cover the gamut of social media in your book, including Facebook, Twitter, LinkedIn, Squidoo, Digg It, YouTube, Flickr and blogging. Now, Pinterest, Instagram, and several other new sites can be added to the list. What would you say to the entrepreneur who feels pressured to be on as many sites as possible?

  8. Gail, one of the most intriguing concepts that you explain is the “touches and trigger points” concept. What are touches and trigger points and how do social media play a role in them?

  9. Gail, this is my favorite part of the show—the part where the expert gets to consult with an entrepreneur live. Today, we have Stevii Mills, the Shepreneur’s Best Girlfriend of Stevii would like to get your help with developing her social media marketing plan. Would you take her through the process you outline in chapter 2 and then give her some advice on how to best align her social media marketing efforts with her business goals?

  10. Gail, after that amazing mini-consultation I am sure that someone listening would love to work with you or have you speak to their organization. How might they get in contact with you and what kinds of programs, products and services do you offer?


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Becoming Simply Irresistible on LinkedIn

LinkedIn used to make my skin crawl.

Being on it was like watching paint dry. I know you can relate. :) When you go from a site that is as interactive as Facebook, telling you everybody’s business–what they “like”, when they are actually on the site, who their family members are (remember those days), and everything from what they had for dinner to where they are going on vacation–being on LinkedIn was like….EERRRGGHHH. That was in 2010-2011 for me. 

Today, I LOVE LinkedIn.

It is the largest PROFESSIONAL social media network in the world. I repeat, “PROFESSIONAL” and that is exactly why I enjoy it so much. When I am on Facebook it reminds me of when my friends and I used to walk to the park in our neighborhood on Sundays and everybody used to hang out, playing music, talking, playing basketball, gossiping–doing the things that teenagers love to do. It was fun while it lasted. :) (In regards to business, that’s kind of how I feel about Facebook.)

But, now, being on LinkedIn is like going to an elite, invitation-only networking event.

You can meet some really outstanding people through your own connections or even in the array of professional groups. You can learn about prospects’ expertise and decide whether you might want to contact them regarding a business venture. And now, they have totally changed the look and feel of LinkedIn. I tell ya, it is a remarkable network!

LinkedIn Expert, Donna Serdula on Books That Transform

In 2010, I began studying LinkedIn. Learned a lot about it in a book called Success Secrets of the Social Media Marketing Superstars by Mitch Myerson. I created some videos about it and just kept researching it online. Low and behold! I came across a site called There I found out that there was this lady who would help you build a LinkedIn profile that actually attracts clients and business connections. Her name was and still is Donna Serdula. donnaserdula Thankfully, Donna put all of her expertise in a book called LinkedIn Makeover and guess what? I am going to talk to her about it on tomorrow, Friday, February 8th at 10:00 a.m. (EST). I have included a sneak preview of some of  the questions that I am going to ask her below. I would love for you to join us.

Donna, since you have helped hundreds of people create a powerful LinkedIn Profile at this point, tell us the story of your most successful LinkedIn Makeover thus far.

Donna, let’s start with the questions that most people listening probably want to know: What is the big deal about LinkedIn? Who should have a profile on this network and why?

 Just this past week, I was informed by LinkedIn that I had just a few more days to accept their offer for the 30-day trial run of any of the paid versions, and once again, I did not take advantage of this offer. Donna, what is the difference between the free and the paid versions and at what point should an entrepreneur invest in the paid version?

 I like how you start your book from the end of the profile and move your way up to the beginning. You say that “when it comes to LinkedIn, the easy stuff is at the bottom of your profile.” So, let’s talk about the easy stuff for a minute. When it comes to the top 3 easy things that people tend to overlook or leave off their profile that could jeopardize their ability to attract that next big client or business partner, what would you say they are?

 Donna, now, it is time for a very deep question: How important is it for an entrepreneur to tweet and to include their Twitter info on LinkedIn?

 Donna, we have got to talk about endorsements versus recommendations. First, tell us the difference between an endorsement which is fairly new on LinkedIn and the old school recommendation. Then, tell us based upon your knowledge and expertise, which carries more weight on your profile and why?

Donna, your book gives us over 100 pages of information about how to create a powerful LinkedIn Profile, so share with us the top 5 things we can do right now that will take our profile over the top and begin to attract our ideal clients or business connections.

 On every show, I like to either use a fictitious character or a real business person to apply the information to a real-world scenario. Today, Christyl Benford has agreed to sit in the hot seat and allow you to look at her profile and give her a quick assessment of some things that would make her profile more magnetic. Would you be willing to give Christyl a mini-consultation right here?


Something to Think About

So, is your profile simply irresistible on LinkedIn? Does it attract the kinds of clients or business connections you would like to do business with as it stands, today? If not, you will definitely need to join us as we discuss how to create an irresistible profile on LinkedIn.

LinkedIn-Makeover-BookMore Show Information

To join us live tomorrow, you may call in to 310-742-1751. You can also log in at If you won’t be able to join us live, you can always listen to the archive on iTunes at Click here to learn more about Donna Serdula and the show.

But, you need MORE Twitter Followers…..

When I was first trained on the ins and outs of Twitter Marketing, it was during a time when quantity versus quality was being emphasized. Getting lots of followers was somehow an indication that your message was being heard and as a result, it was believed that you would have thousands of loyal clients banging on the door of your website with credit card in hand.

Well, 2.5 years later, I realize that there is a lot more to Twitter than just getting a bazillion followers. It is more important that your followers truly desire to connect with you.

Think about it, what does it profit you to gain a bunch of followers who truly don’t care anything about you or your business? It’s not about the quantity, it’s about the quality.

So, in this video tutorial, I am going to share 7 ways to genuinely attract targeted followers who are interested in you and your business:

  1. Understand Its Purpose.

  2. Invest Your Time.

  3. Bask in the Revelation.

  4. Reveal Who  You Are.

  5. Strategically Engage.

  6. Tweet Frequently.

  7. Make 1-on-1 Connections.


 Share Your Thoughts

Did you get any good ideas from the video of things you could do differently? Share this post with your networks on LinkedIn, Twitter, Facebook, and StumbleUpon by clicking on the icons below. You can even send it via email to someone you know might benefit from it.

The Personal Branding Toolbox

Access your complimentary copy of The Personal Branding Toolbox and begin learning “10 Things Your Ideal Clients Need You To Do.” You will also receive the 90-Day Beginner’s Video Marketing Guide and a free subscription to my ezine Brande. Click here.

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