This blog post is going to be short and sweet.
It is for the person who is just starting out in business or whose business is brand spanking new.
You may hear a lot of talk about your niche and your target audience and after awhile, all of the marketing jargon may become mumbo jumbo in your mind.
So, let me make those concepts very elementary for you.
As you embark in business for yourself, ask yourself, “For Whom Am I The Champion?”
In this case, when I speak of a champion, I am speaking of “one who fights; a warrior.” In other words, for whom are you going to battle?
You only go to battle for someone that you love or for a cause that you believe in, right? So who are those people that you are so passionate about? Who are those lives that you so deeply want to touch?
And furthermore, what do you do so well that makes their lives easier, better, fuller, richer (not just monetarily), brighter? Or what kind of product do you provide that enhances some area of their lives?
Those are the people that fuel your business.
Those are the people that intrigue you.
Those are the people that make you want to get up early in the morning to study them, know them inside out.
Those are the people that inspire you to get better and better at what you do by investing in your own education, training, mindset, equipment, facilities, etc.
Those are the people that bring you an unspeakable kind of joy that is simply priceless.
(By the way, they are your target audience.)
Before you take another step forward, it is absolutely, positively critical that you determine who those people are.
Close your eyes and envision them. (In fact, it may help to envision just one out of the entire bunch.)
List their characteristics as it relates to gender, socioeconomic status, education, region/location, religion, age, spending habits–and any other traits that are critical to them being able to receive your “message” or appreciate your product.
Draw them or cut their faces out of magazines and create a mini-poster.
Keep the poster before you in your office so that you always have them on your mind.
Once you are clear, vow to fight for them. Yes!!!
Vow to create the best services or products that you can for them.
Vow to provide them with the solution to their pressing problem or critical need.
Vow to speak their language so that you can draw them to you and literally change their lives.