Vision in Life and Business Archives

For Whom Are You The Champion?

This blog post is going to be short and sweet. :)

It is for the person who is just starting out in business or whose business is brand spanking new.

You may hear a lot of talk about your niche and your target audience and after awhile, all of the marketing jargon may become mumbo jumbo in your mind.

So, let me make those concepts very elementary for you.

As you embark in business for yourself, ask yourself, “For Whom Am I The Champion?” 

In this case, when I speak of a champion, I am speaking of “one who fights; a warrior.”  In other words, for whom are you going to battle?

You only go to battle for someone that you love or for a cause that you believe in, right? So who are those people that you are so passionate about?  Who are those lives that you so deeply want to touch?

And furthermore, what do you do so well that makes their lives easier, better, fuller, richer (not just monetarily), brighter? Or what kind of product do you provide that enhances some area of their lives?

Those are the people that fuel your business. 

Those are the people that intrigue you.

Those are the people that make you want to get up early in the morning to study them, know them inside out.

Those are the people that inspire you to get better and better at what you do by investing in your own education, training, mindset, equipment, facilities, etc.

Those are the people that bring you an unspeakable kind of joy that is simply priceless.

(By the way, they are your target audience.) :)

Get Clear

Before you take another step forward, it is absolutely, positively critical that you determine who those people are.

Close your eyes and envision them. (In fact, it may help to envision just one out of the entire bunch.)

List their characteristics as it relates to gender, socioeconomic status, education, region/location, religion, age, spending habits–and any other traits that are critical to them being able to receive your “message” or appreciate your product.

Draw them or cut their faces out of magazines and create a mini-poster.

Keep the poster before you in your office so that you always have them on your mind.

Once you are clear, vow to fight for them. Yes!!!

Vow to create the best services or products that you can for them. 

Vow to provide them with the solution to their pressing problem or critical need.

Vow to speak their language so that you can draw them to you and literally change their lives.

You are someone’s champion…and champions are those who beat out  the competition. Trophy on white with path



You are an “employed entrepreneur”.

You work for someone else full-time but you are agitated because you know, that you know, that you know that you have been called to do something else. You have been called to be the CEO of your own business– a divine business that you did not necessarily choose but one that has been placed within you by God Himself. You have been called into entrepreneurship and the longer you are working in an environment that is contrary to that, the more frustrated you become. ericka's book

Well, I have good news for you.

There is a way to emancipate yourself–a stress-free way. There is a way to plan your exit strategy and do what God has called you. Would you like to learn more about that?

Interview with Author, Evangelist, and Kingdom Trainer Ms. Ericka Jackson

erickajacksonToday, I interviewed Ericka D. Jackson, who is the author of When God Calls, Living God’s Purpose for Your Life. It was an incredible 55 minutes.

Listen now to find out:

  • The top 5 tips on how to plan the emancipation from the full-time J-O-B to living God’s purpose for your life on a full-time basis.

  • The components of a well-structured business plan and how often it should be updated

  • The top 3 marketing methods you should implement and why

  • How to view yourself as a shepherd and your target audience as your flock

  • What vision really is and how it impacts your daily decisions and ultimately whether you live out God’s purpose for your life

Listen Now

Listen to internet radio with kelliegardner on BlogTalkRadio

Connect with Ericka Jackson

Before You Go

  • Share a comment or question about the show. :)
  • Pay it forward using the social media icons below.
  • Subscribe to Books That Transform right here.

What Do You Say When Someone Asks, “So, what do you do?”

Watch this video to find out how to create a magnetic elevator speech that allows you to pull new clients or business partners to you in 60 seconds or less.

Leave a Comment. :)

Did this video help you in creating or tweaking your elevator speech?

Which part seems easy to you? Which parts seems challenging?

How can this information help you in the future?



Don’t forget to “pay it forward.”

Share this post with someone who may be blessed by it.


Would you like to receive this post in your inbox? If so, “enroll” to receive the posts via email. You will automatically get them each week.



In 2010, women comprised 47% of the U.S. Labor Force.

Today, it is said that figure has tipped over the 50% mark.

Even with so many women at work, it appears that we have yet to obtain the positions of authority in our work or business Rezvani - PUSHBACK - Cover (2) (1)environments. According to Selena Rezvani, women’s leadership author of Pushback: How Smart Women Ask For and Stand Up For What They Want:

Despite some of our gains, women continue to make up a meager portion of senior leaders in government, business, and even those fields that are female dominated. Our low presence in top decision-making roles diminishes our contributions, gives us little say in corporate and societal directions, and reduces us to mere observers.



I say, it is time for change. It is time for us to do what COO of Facebook Sheryl Sandberg advises--Go Get It!

The only way for us to go get it is to ask for it. In other words, we must first change our mindset about what we deserve and then hone our negotiating and self-advocacy skills.

To get a better understanding of the negotiating process, I called upon women’s leadership author, speaker, and consultant, Selena Rezvani.

selena rezvaniWho is Selena Rezvani?

Selena Rezvani’s goal is to propel more women into the top echelons of businesses — an objective she achieves through her writing, consulting, and speaking engagements. She is the co-owner of Women’s Roadmap, a consulting firm that elevates women into leadership through assessment, the design of gender-inclusive policies, and coaching. Outside of her consulting and coaching work, Selena promotes her message through training programs, teaching some of the brightest minds in business at eBay, Harvard, Accenture, Princeton, Duke, Johnson & Johnson, The Clinton Foundation, and many others. 

She has been quoted, interviewed, and profiled by The Today Show, CareerBuilder, the Wall Street Journal, Forbes, ABC, and NBC. She is a regular commentator on NPR’s syndicated 51 Percent: The Women’s Perspective, blogs for and writes an award-winning column on women and leadership for The Washington Post. She is the author of the acclaimed career guidebooks PUSHBACK: How Smart Women Ask–and Stand Up–for What They Want (Jossey-Bass, 2012) and The Next Generation of Women Leaders: What You Need to Lead but Won’t Learn in Business School (Praeger, 2009).

Selena received her bachelor of science and master of social work degrees from New York University, and has an MBA from Johns Hopkins University, where she graduated first in her class. She lives near Philadelphia. For more information, visit: or


Listen to Our Discussion Now to Learn the Four-Step Model of Negotiation & The  Importance of Self-Advocacy by Women in the 21st Century Workforce

Listen to internet radio with kelliegardner on Blog Talk Radio

Questions I Asked Selena

  1. Selena, one strategy that authors are given to help with crafting their message is to visualize that one person they are writing to. Describe for us the ideal reader you were thinking of when you wrote Pushback.

  2. Selena, to some, the term Pushback may sound a little combative and therefore have a negative connotation. Give us your definition of pushback and share a few examples of some “pushback scenarios.”

  3. I love the fact that you did your own research for this book by interviewing what you call “a new set of 20 women leaders in the top echelons of their fields.” As you analyzed your data, what was the most shocking thing that you learned from this experience?

  4. Selena, it is apparent that women struggle with pushing back, even today when there are more of us who are educated, more of us in the work force, and more of us as even head of our households. What would you say are the top 3 reasons that women shy away from pushing back?

  5. Selena, for older or more seasoned women who say, I am sorry, I am just not going to risk negotiating or advocating for myself given today’s climate, what would you say are the consequences of such a decision?

  6. Selena, you say that “One of the best investments you’ll make in your career is spending time learning a reliable and effective system for negotiation. As you build your skills and learn the art of negotiating, you’ll begin to see it not just a one-time or occasional (and somehow mysterious) transaction but an everyday necessity.” So, in the book, you give us a four-step model of negotiation. Please take your time and breakdown those four steps for us.

  7. You provide an assessment in the book that can help women pinpoint the areas of strength and identify their weaker areas. Give us an example of how a woman would use this information to become better at asking for and standing up for what she wants.

  8. Selena, as I was reading your book, I immediately thought about Sheryl Sandberg, the COO of Facebook and how she states that women hold themselves back by lowering our expectations of what we can achieve. And, then, as I read on, lo and behold, you actually talk about the speech she gave in which she urged women to “go get it” rather than waiting for permission. Why is it so important for young women who are just entering the workplace to possess the pushback kind of mindset?

  9. Selena, you have registered for my English 101 class, and your first assignment is to write a persuasive essay. This is your writing prompt: This is a great time to elect a qualified woman for the presidency of the United States because…..


Please share your thoughts about the interview below and if you haven’t already, don’t forget to subscribe to Books That Tranform! :)


Related Posts Plugin for WordPress, Blogger...
 Page 1 of 8  1  2  3  4  5 » ...  Last » 

WordPress Web Hosting