Oh, NO! Not, again!!!
Just when you thought you were getting used to the idea of Web 2.0, here comes the sequel.
I don’t know why you are shocked. You had to know it was coming.
Just like your cell phone, your computer, your television, your music device of choice–as soon as its put on the shelf, the new, improved model is on its way to the store.
And, just when you were finally able to figure out its features because you refuse to use the manual (or maybe that’s just me), it’s out with old and in with the new.
For some, that can be frustrating.
For others, it is just another factor of the 21st Centurion’s life.
But, this time, the sequel is really good….Cross my fingers and hope to….well, anyway, I think you will be pleasantly surprised.
Because, this time the sequel is very promising. And hopefully, this time it won’t be too confusing to understand.
Web 3.0 has arrived and from what I can see, it is just what the doctor ordered.
Marketing in the Moment Makes It Easy to Understand
According to Michael Tasner, author of Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, Web 2.0 has so many limitations–
- Modes of Interaction, and
The details of which you will have to read in his book.
But Web 3.0 Marketing, takes marketing to a whole ‘nother level. He explains–
Web 3.0 marketing describes the next wave that is already taking place and it is the shift from Web 2.o The key driving factors to Web 3.0 marketing include browsing habits, browsing methods, more intelligent information, the experience we’re looking for, and the openness of the Web. Blackberrys and iPhones, portals into Web 3.0, are ruling the day.
Simplified: Web 3.0 marketing is the convergence of new technologies and rapidly changing consumer buying trends. (p.11)
Whew! Now, that was a mouthful!!! However, I hope you are able to see where this is going.
Web 3.o is an experience.
It is the pleasure that we can get from being on the internet, instead of just noise, noise, noise, everywhere we turn.
It is customized, personalized greetings on websites that you frequent.
It is live video streaming on topics that interest you.
It is “all things mobile.”
It is truly accessing relevant information at your convenience and connecting with others in a less time-consuming way. (Yes, you read that, correctly.)
There is so much that can be said about it. I guess that is why Michael Tasner wrote a 205-page manual on the subject. And boy, am I glad that he did.
Part 1 of My Video Tutorial Series
For months, I had been contemplating doing a series on live internet tv channels because it seemed like the people that I came in contact with, did not understand the incredible purpose they would serve.
Of course, having an internet tv channel seems glamorous and hot; but, the majority of people I talked to did not see with their marketing and business eyes, what an incredible tool was at their disposal.
But, when I got my hands on Marketing in the Moment, I knew that it was time to create a series of videos that would break it down for even the Web 1.0 (lol) person to understand.
It was time to put the spotlight on live internet broadcasting–to sound the alarm, so to speak.
It was time to showcase the best part of the internet–live video broadcasts.
So, I have started the series and here is the first installation of videos.
It reveals the 5 components of Web 3.0 Marketing as outlined in Marketing in the Moment by Michael Tasner.