Webinars Archives

Build it and they will come.

Who in the world spoke that lie?

Perhaps that works somewhere on land and sea, but on the internet that statement reads more like….

Market it, consistently and they will come.

 

Using Effective Marketing Tactics for Your Virtual Events

Let’s say you have decided to share your great content with your target market via what I call “a virtual learning event.” You might choose one of the following:

  • Teleclass
  • Webinar
  • Virtual Bootcamp
  • Telesummit
  • Virtual Summit
  • Virtual Trade Show
  • Podcast
  • Online Radio
  • Simulcasting or Hybrid Event
* This list is derived from  Multiple Streams of Virtual Event Income by Leesa Barnes

Well, you would have to really sit down and think the entire process through because at the end of the day, you want those you are called to serve to attend and ultimately, decide to work with you or purchase your products. So, it is imperative that the event speaks to their problem, pain, or predicament, as it is referred to by Jeanna Pool, author of Marketing for Solos. 

All things being considered, let’s assume that you have chosen a great topic for a specific niche. You have prepared the content and now you have decided to share it using the webinar as the format.

You have now conquered half of the battle. The other half is knowing how to effectively promote the webinar so that those you are trying to attract know about it and WANT to attend.
In the video tutorial below, I provide 6 marketing tactics that you can use to promote your webinar, starting as early as three weeks before the date of the event. The 6 tactics include:
  1. Direct Mail
  2. Social Media
  3. Preview Content
  4. Email Blasts
  5. Press Releases
  6. Trade Publication Ads and Articles
The tutorial is a little over 11 minutes, so you may want to take some notes. :)

Share Your Thoughts

  • How long do you think it will take you to plan your content for these marketing tactics which take place three weeks prior and up to the day of the event?
  • How will you ensure that you are promoting consistently so that you receive a return on your investment of time and dollars?

Pay It Forward

  • Share this post with a small business entrepreneur that you know. Remember that without effective marketing, any content that you put together is a total waste of time.
  • Use the icons below to share with your network or click on the YouTube label at the bottom of the video and just share the video from YouTube to your network.

Receive More Training on Branding and Marketing

Presenting Your Expertise Via Your Product Line

Inside your brain and your heart are priceless treasures.

The Teacher Called Life                                                      

There are things you have been through in this life that would have caused others to lose their minds.

There are lessons you have learned as a result of “mistakes” you have made or just purposeful poor choices.

You have in-depth insight. To you, wisdom is no stranger.

Master of the Career Track

You have excelled in your career. Because of your drive and ambition, you have invested in your education as it relates to your profession. You have the degrees, the certifications—everything required to move up the ladder in your industry and you have worked extremely hard.

Now What?

So, what are you going to do with all of this expertise that you have developed? That’s right—expertise.

Are you going to keep it to yourself? Are you going to share it with only the select few you choose to mentor?

Tell me. What are you going to do with it?

If you don’t mind, let me kindly make a suggestion: purpose in your heart to bless others by sharing your expertise in various ways.

Create a product line.

A product line?

Yes, a product line.

Not only will you be able to share what you know from a platform of one-to-many, but you will also be able to generate revenue that will support the growth and development of your brand and your business.

So, here are some ideas for a product line and possible prices you might charge those who go through your product funnel.

 

 Product Ideas

 Suggested Prices

A Kindle eBook or Nook eBook $15 or Less
A hardcover book $26
A paperback book $12.95-$19.95
Audio or Video Series $100-$300
Teleseminar or Webinar  $35-$200
Home Study Course  $400-$1200
½ Day to Full Day Workshop or Seminar  $300-$1000
Bootcamp or Multi-Day Intensive Workshop or Seminar  $600-$3,000

You see?

There are so many ways you can share your expertise and generate revenue at the same time (and there are a few more than this).

Now, you may have caught the fact that I referred to this as your product funnel. The product funnel concept basically suggests that once you get someone to purchase one of your lower-priced products, your goal is to cause that person to desire and purchase one copy of every higher priced product in your product line.

Sometimes, your customers may just purchase something “cheap” from you like a special report, just to see if they like you as a provider of expertise.  But, once they have put their foot in the door, your hope is that they will be so “wowed” by you that they will want more.

Some of your customers may purchase a high-end product from the very beginning because they know, like, or trust you and you have built a relationship with them by the way you have communicated your brand.  In that case, congratulations! That is very impressive.

But, most of them will enter your product funnel at a reasonable price that is not too risky….say, less than $50, reserving the right to purchase more from you later.

No matter how they might come, the thing is, they won’t be able to come until you create your product line. 

So, if I were to give you any advice at all, it would be to begin researching your niche–getting to know it inside and out. You can then identify what your niche needs, but most importantly what they really want. Because, at the end of the day, people buy what they want before they buy what they need.

Also, when you know your niche like the back of your hand, you can offer them tailor-made products that are not only easier to sell, but more valuable in terms of pricing.

Great product creation is a process that takes time, but the payoff will generate passive income that can last a lifetime.

Now, go ahead and get started. :-)

To learn more about how to research your niche, effectively, get your own free copy of the Personal Branding Toolbox. Click here.

 

 

Wah, wah, wah. Wah-wah, wah wah.

That is how Charlie Brown’s teacher sounded to me. Do you remember her?

Probably not. We never got a chance to see her. Was she a “virtual” teacher? :-)

For some reason, she came to mind as I was studying webinars and their effectiveness as    marketing tools. The funny thing is I have been a version of Charlie Brown’s teacher for 7 years now.

Yes, I have been a distance education instructor for students pursuing a Bachelor of Science in Early Childhood Education from North Carolina Central University in Durham, North Carolina for 7 years.

Me? Teaching Online? NEVER!!!

When I majored in education in 1989 and when I went to graduate school in 1999, you couldn’t have told me that I would be teaching full-time behind a computer screen…nor could you have told me that I would learn to enjoy developing courses online, either.

I am the hands-on-interactive-type of teacher. I like to see, hear, and experience my students–their questions, their laughter, and get a feel for their personalities.

On Second Thought….

But, today, I have grown to love it. I love it for many of the reasons that I share in this video.

So, whether you are an educator, an entrepreneur, a pastor, or an advocate of some sort–you have people that you are trying to reach. You have something you want to teach, share, explain…and you may want to hear from those that you can reach from all over the world.

The Video Tutorial

In this video, I share four reasons that webinars are such incredible ways to communicate with your ideal clients–prospects, buyers…and even, students. 

Find out why they are–

  1. Interactive
  2. Convenient
  3. Affordable
  4. Effective

And…why they open the gateway for you to continue connecting with your ideal clients on and off the internet.

For more information on an affordable way to create webinars, with or without video, visit www.powerofvideo.com. Watch a webinar on the spot and see how it works! You will love it!!! :-)

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