Your Passion and Purpose Archives

So, You Want To Help EVERYBODY?

You have a heart for people.

It is your deepest desire to help as many people as you can with your products and services. You don’t want to discriminate or keep anyone from benefiting from the life-changing work that you do. men in a circle

I absolutely understand what you are thinking. After all, I majored in education—a service profession. So, I get it.

But, the thing is, you have decided to manifest your gifts and talents in service as a business.

Businesses must generate revenue to stay in business.

Businesses must generate substantial revenue to not only serve others but create the lifestyle that you, the owner, desire.

That being said, it is extremely important that you hone in on exactly who you have been called to serve.


Because when you think about it, the center of your business is your clients. In fact, the satisfaction that you will receive from being in business for yourself will in fact come from serving your “ideal clients.”

If you are honest with yourself, you know exactly who your ideal clients are.

You are just afraid to limit yourself to them for fear that you will reach fewer people and make less money.

Well, let me put your mind at ease.

Honing in on your ideal clients is not going to decrease your income, but it is going to increase it.

Yes, you read that right. :)

Identifying the clients who meet your criteria for that “ooo-la-la-la” will save you major marketing dollars, give you a specific audience to create products and services for, and allow you to brand yourself as a specialist for a target group in your industry.

So, do this exercise as soon as possible.

Make a list of characteristics of your ideal clients. Here are some things that might be on your list:

  1. Self-starters who invest in educating themselves.

  2. Appreciate the importance of working with a highly-qualified professional.

  3. Can afford to pay for your products and services at a rate that does not force you to struggle to make ends meet.

  4. Share some commonalities with you.

  5. Are willing to refer you to people because they received results from following through with your coaching, consulting, and/or training.


At the end of the day, you must have a vision of that group of people in the marketplace who really needs or wants what you offer bad enough to pay for it if you really want to be in business.

And, the fact of the matter is that is not everybody.


Be Inspired

Have you heard these powerful discussions on Books That Transform? Click any title to listen now.


For Whom Are You The Champion?

This blog post is going to be short and sweet. :)

It is for the person who is just starting out in business or whose business is brand spanking new.

You may hear a lot of talk about your niche and your target audience and after awhile, all of the marketing jargon may become mumbo jumbo in your mind.

So, let me make those concepts very elementary for you.

As you embark in business for yourself, ask yourself, “For Whom Am I The Champion?” 

In this case, when I speak of a champion, I am speaking of “one who fights; a warrior.”  In other words, for whom are you going to battle?

You only go to battle for someone that you love or for a cause that you believe in, right? So who are those people that you are so passionate about?  Who are those lives that you so deeply want to touch?

And furthermore, what do you do so well that makes their lives easier, better, fuller, richer (not just monetarily), brighter? Or what kind of product do you provide that enhances some area of their lives?

Those are the people that fuel your business. 

Those are the people that intrigue you.

Those are the people that make you want to get up early in the morning to study them, know them inside out.

Those are the people that inspire you to get better and better at what you do by investing in your own education, training, mindset, equipment, facilities, etc.

Those are the people that bring you an unspeakable kind of joy that is simply priceless.

(By the way, they are your target audience.) :)

Get Clear

Before you take another step forward, it is absolutely, positively critical that you determine who those people are.

Close your eyes and envision them. (In fact, it may help to envision just one out of the entire bunch.)

List their characteristics as it relates to gender, socioeconomic status, education, region/location, religion, age, spending habits–and any other traits that are critical to them being able to receive your “message” or appreciate your product.

Draw them or cut their faces out of magazines and create a mini-poster.

Keep the poster before you in your office so that you always have them on your mind.

Once you are clear, vow to fight for them. Yes!!!

Vow to create the best services or products that you can for them. 

Vow to provide them with the solution to their pressing problem or critical need.

Vow to speak their language so that you can draw them to you and literally change their lives.

You are someone’s champion…and champions are those who beat out  the competition. Trophy on white with path



What would you do if God told you to spend the entire month of July in the desert? 

That’s right….the desert. desert region near Judea

No cell phones, no social media, no reality TV, no news or sports channels, no email–no access to the outside world.

The purpose?

To move you to an  uninhabited place, where God’s audio is crystal clear and no distractions would keep you from receiving the revelation of your divine personal brand.

You see, it is one thing to set goals, to make plans, to get caught up in the busy-ness of attaining all that YOU desire; but, it is a totally different thing when you consult with God as your ultimate  ”life coach”, “brand strategist”, and “business mentor” on what you should be doing, when you should be doing it, and how it should be done.

Read these Scriptures from Proverbs (Amplified Version):

Proverbs 16:1

The plans of the mind and orderly thinking belong to man, but from the Lord comes the [wise] answer of the tongue.

Proverbs 16:3

Roll your works upon the Lord [commit and trust them wholly to Him; He will cause your thoughts to become agreeable to His will, and] so shall your plans be established and succeed.

Proverbs 16:9

A man’s mind plans his way, but the Lord directs his steps and makes them sure.

So, as you can see, it is critical that God play a very intimate role in what you set your mind to do so that your plans receive his ultimate approval.

The Desert As A Place of Preparation

I believe that in order for you to get the revelation of your divine personal brand, you are going to have to “steal away” into your desert place. Stealing away may come in various different forms of which I have included below:

  • Setting aside quiet time with God to pray in the spirit, to meditate on the Word, to be still and know that He is God—allowing God to minister directly to you.

  • Fasting from social media interaction including time spent reading information blogs (like the Huffington Post) which can suck away your time and limit your productivity.

  • Going on a retreat which will allow you to get away from everybody else and immerse yourself in the presence of the Lord for several days. (And this means no access to phone calls, text messages, or emails.)

These are just a few examples of stealing away.

The bottom line is that however or wherever you can get in a place where you can hear from God, you must commit to doing so. You must hear from God, your creator, about His purpose for you—not your purpose for yourself.

That is the only way you will make the impact you were called to make and thereby live a life in peace and contentment.

Consider how John the Baptist “grew and became strong in spirit; and he lived in the desert until he appeared publicly to Israel.” No doubt, God specifically explained to him his purpose and exactly how he would implement the call that He had on John’s life.

Or think about how Jesus spent 40 days and 40 nights in the desert fasting and then being tempted by the devil.  No doubt He meditated on the Word of God and His divine purpose, so that nothing that Satan proposed would be enticing in any way.

Likewise, if you are unclear on what you have been called to do and how to orchestrate the flow of your calling, it is time for you to take it to the desert. God promises in His Word to give you wisdom if you ask Him.

If any of you lacks wisdom, he should ask God, who gives generously to all without finding fault and it will be given to him. James 1:5 (NIV)

 I encourage you to steal away and seek God. He will reveal your divine personal brand to you, directly, so that it can be manifested in the world to transform lives.

Listen Now

Did you miss Preparing to Move From Your Job to Your Divine Business with Author, Evangelist, and Kingdom Trainer, Ericka D. Jackson? If so, listen now.

Learn more about how God will reveal to you what you are called to do and who you are called to serve.

Listen to internet radio with kelliegardner on BlogTalkRadio

You are an “employed entrepreneur”.

You work for someone else full-time but you are agitated because you know, that you know, that you know that you have been called to do something else. You have been called to be the CEO of your own business– a divine business that you did not necessarily choose but one that has been placed within you by God Himself. You have been called into entrepreneurship and the longer you are working in an environment that is contrary to that, the more frustrated you become. ericka's book

Well, I have good news for you.

There is a way to emancipate yourself–a stress-free way. There is a way to plan your exit strategy and do what God has called you. Would you like to learn more about that?

Interview with Author, Evangelist, and Kingdom Trainer Ms. Ericka Jackson

erickajacksonToday, I interviewed Ericka D. Jackson, who is the author of When God Calls, Living God’s Purpose for Your Life. It was an incredible 55 minutes.

Listen now to find out:

  • The top 5 tips on how to plan the emancipation from the full-time J-O-B to living God’s purpose for your life on a full-time basis.

  • The components of a well-structured business plan and how often it should be updated

  • The top 3 marketing methods you should implement and why

  • How to view yourself as a shepherd and your target audience as your flock

  • What vision really is and how it impacts your daily decisions and ultimately whether you live out God’s purpose for your life

Listen Now

Listen to internet radio with kelliegardner on BlogTalkRadio

Connect with Ericka Jackson

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