Burger_King_BK_Big_Fish_Sandwich_1When you are pregnant, sometimes you can have the strongest cravings.

Well, at least, I did.

I remember one night, I just had to have a fish sandwich. It was like my taste buds were tormenting me. The commercials that I had been seeing all week were Burger King commercials advertising the Burger King Big Fish Sandwich. So, I guess you know where I went–straight to Burger King.

Let me tell you.

I could not wait to get in my car and hand the drive-thru cashier my debit card. I anxiously sat there, plastic in hand, and when it was time to roll-up to the second window, I gratefully paid. Yes, I was ready to satisfy my craving and willing to pay for Burger King to assist me in the process.

That is the same way your prospects must feel about you.

Your product or service solves a problem, pain, or predicament, right? Well, just because you make a product or service available does not mean that every prospect will be ready to purchase it at that moment. The moment they are ready to purchase is called a trigger point. There will be some event in their lives at some point that will cause them to pull out their card (just like I did) and purchase the product or service.

Now, whether they purchase the product or service from you will depend upon how many times you have “touched” them. That’s right, touched them.

Touching Your Prospects

When you touch your prospects, you place yourself in the forefront of a prospect’s awareness. In other words, you make sure  that you are providing helpful information on a consistent basis related to the problem, pain, predicament/fear. The more the prospect sees you or hears from you, the more they begin to trust you. The more they trust you, the more they are willing to pay  you. They pay you because they believe you have the remedy. Point blank…period.

There are several ways you can touch your prospects on a consistent basis:

  • Engaging in conversations in social media
  • Providing how-to videos
  • Long videos with detailed trainings
  • Short Audios with tips
  • Interviews
  • Articles
  • White Papers or Special Reports
  • Blog Posts
  • Q & A Sessions on Conference Calls
  • Teleseminars/Webinars
  • Speaking Engagements
  • Direct Mail Campaigns (Monthly Contact right into their mailboxes)
  • Email Newsletters (Ezines)

When your prospects come in contact with you and experience your expertise on a regular basis,  you get inside their minds. You become the respected “expert” or “solution” that comes to their minds, immediately, when they are seeking that remedy.

How Will You Touch Them?

Your job is to figure out the best ways to touch your prospects and then create an action plan for doing it consistently. Choose 3 ways that you can commit to and then just do them. You will become more comfortable with each one as you commit to them. Your audience will grow and grow and before you know it, loyal clients will form.

If you need help with your action plan, click here to review this sample one that I provided for subscribers to Brande a few weeks ago.

 Your Take Away

Be the person your prospects/ideal clients immediately think of when a trigger event happens that moves them from a looker to a buyer. Do that by touching them with your compelling message and relevant information on a consistent basis. In other words, let your constant presence be your commercial.

Peace and Blessings,

Experiencing Love In The Most Excellent Way

Have you ever felt something, received something, or experienced something for the very first time and asked yourself—how in the world have I gone without this my whole life?

Or perhaps you have longed for something and you finally get it and it is delightfully MORE outstanding than you ever thought it would be?

That is how I am feeling right now.

Today is Valentine’s Day—my second most favorite holiday in the world.
love yourself

Whether you want to get into the history of it and how it came to be or not; today, Valentine’s Day is the day normally reserved for lovebirds.  It’s the day that flowers are sent, chocolates are exchanged, romantic rendezvous are executed, and intimacy is king.

For me, Valentine’s  Day 2013 is like none I have ever experienced before because it is the very first time that I truly realized how loving others begins first with loving myself. The only way I can truly love who I am from a pure place is to view myself through God’s eyes.

My eyes want to see my faults.

My eyes want to see my shortcomings.

My eyes want to focus on the mistakes of my past.

You see, my eyes are controlled by my mind or perhaps it is vice versa and neither is inherently capable of being “right.” Therefore, my vision in and of itself coupled with my mind, in and of itself, can never see me as God does.

So, for the first time, this Valentine’s Day, I have received the most romantic, most intimate, most unconditional, most customized gift of all.

It is that thing that has made me say—how in the world have I gone without this my whole life?

And, it is oh, so….unspeakable.

It is a glance into how much God really loves me and not only that the way by which he does it.

Having just a little peak of that has sparked a determination to love myself based upon God’s definition of love (1 Corinthians 13) and it has ushered in a desire to love others in the same way.

I don’t know about you, but I am exhausted from giving and receiving love the world’s way.

I am ready for change.

At the end of the day, anything that I do and the reasons that I do it have to be rooted and grounded in God’s love.

My motives, my longings, my goals, and even my relationships have to be rooted in God’s love. If not, I gain nothing.

So, this Valentine’s Day,  I simply adore the lover of my soul for He is showing  me not only why but HOW he first loved me and that is the excellent blueprint for me to love myself.

And now, I will show you the most excellent way…..

1 Corinthians 13:1a

 

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Register now to find out what you can learn about your divine assignment from the life of the Prophet Jeremiah, February 24th at 8:30 p.m. Click here to reserve your spot!

Peace and Blessings,

So, you have several social media accounts.

You interact with your network on a regular basis, but still you aren’t receiving enough traffic from those sites to your home base from the people you have been called to serve.

You need a strategic social media marketing plan that will attract clients & increase your bottom line.

To learn more about effectively using social media as a solo entrepreneur, I interviewed Gail Z. Martin, the best-selling 0061-eWomenNetworkauthor of  30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook.

Listen Now

Listen to internet radio with kelliegardner on Blog Talk Radio

Interview Questions for Gail Z. Martin

As usual, I asked Gail the questions that I thought you might want to ask her if you had the opportunity–questions that would get right down to the root of using social media marketing in the best way.

  1. So, Gail, your bio is so impressive and it is apparent that not only are you good at what you do, but you are passionate about it. When did you realize that being a marketing expert is what you were called to do?

  2. Gail, you are known as the “Get Results Resource” for marketing that works, helping small and start-up businesses, consultants, coaches, authors, and solo professionals succeed through affordable publicity. Tell us about a specific client you coached who had more time than money to invest in his or her marketing budget but were still able to meet their business goals.

  3. Gail, I love the fact that you refer to your book as The 30 Day Results Guide. You say that we will see our social media marketing go from zero to full speed if we apply the RESULTS approach for the next 30 days. Please break down the RESULTS approach for us while we take copious notes.

  4. Gail, I think it is so important that we now go back to the basics and by that I mean we need to discuss what you call the most powerful marketing tool—the business plan. Unfortunately, there are small business and solo entrepreneurs who are in business without a plan. Give us your take on what should be included in our business plan.

  5. The next important document that you layout in the book is the action plan. On page 41 you say, “Your action plan is the key to the rest of your 30-day success because it’s your map and your to-do list.” Let’s say that one of Molly Marketer’s business goals is to increase her list of subscribers to her ezine from 200 to 2000 in the next 12 months. What would her to-do list possibly look like for just the next 30 days?

  6. Gail, you have been selected to be a member of my debate team. We affirm that social media is a marketing essential for the small business or solo entrepreneur. What would be three of our arguments to support this stance?

  7. Gail, you cover the gamut of social media in your book, including Facebook, Twitter, LinkedIn, Squidoo, Digg It, YouTube, Flickr and blogging. Now, Pinterest, Instagram, and several other new sites can be added to the list. What would you say to the entrepreneur who feels pressured to be on as many sites as possible?

  8. Gail, one of the most intriguing concepts that you explain is the “touches and trigger points” concept. What are touches and trigger points and how do social media play a role in them?

  9. Gail, this is my favorite part of the show—the part where the expert gets to consult with an entrepreneur live. Today, we have Stevii Mills, the Shepreneur’s Best Girlfriend of www.juststevii.com. Stevii would like to get your help with developing her social media marketing plan. Would you take her through the process you outline in chapter 2 and then give her some advice on how to best align her social media marketing efforts with her business goals?

  10. Gail, after that amazing mini-consultation I am sure that someone listening would love to work with you or have you speak to their organization. How might they get in contact with you and what kinds of programs, products and services do you offer?

 

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Peace and Blessings,

Utilizing Adversity to Manifest Maturity

When I was pregnant, at the beginning of each week (and all the days in-between); I would rush to read The Baby Center Essential Guide to Pregnancy and Birth. I loved that book because it would tell me how Zoe’s body was developing and how my body might “react” as a result of it.

For example, during Week 32 this FYI is given: pregnant-woman

“As your skin stretches over your growing belly now, you may start to feel itchy or notice stretch marks streaking across your skin. Don’t despair: Most stretch marks fade considerably in the months following birth.”

Tips on how to deal with such situations were given and it was just nice to know that I was not an anomaly.

I remember that I would read waaaayyyyy ahead during the first two trimesters because I was so curious about what would happen next. It was absolutely fascinating to track the changes that my little one was going through to enter this world as a healthy human being and also comforting to receive tips on how I might best experience it.

Thank God, her development was what they call “typical.” She grew like she was supposed to at the rate she was supposed to and was born completely healthy.

I wish that adulthood were the same way.

I wish there was a book I could purchase (The Essential Guide to Adulthood, perhaps?) that would tell me exactly how I would develop each week. That way, I would be privy to the changes I would go through in advance and be prepared for how I might handle them.

That book does not exist.

You see, it is easy to write a book about a process that everyone goes through around the same time or within the same sequence. In fact, if you look at any child development chart, you can pretty much get a very close estimate of the rate at which your child will manifest certain physical, emotional, and cognitive traits. You can get a general idea of the milestones he or she should cross and exactly what they will “look” like when they occur; but, this is not the case with adulthood.

As you come into adulthood, at some point you start to realize that life is full of a series of problems. You are either about to have a problem, working through a problem, or delighting in the solution to a problem that has been solved.

Brian Tracy puts it this way:

….Life is a continuous succession of problems and difficulties without end. The river of problems is only interrupted by the occasional crisis, which makes the problems seem small in comparison. In fact, if you are living a busy life, you will probably experience a crisis of some kind every two to three months throughout your life. You will have business crises, family crises, financial crises, health crises, and other crises. The problems and crises never stop. They keep coming like the waves of the ocean. The only aspect you can control is your responses to these problems or crises. And therein lies the key to your success. Goals: How to Get Everything You Want–Faster Than You Ever Thought Possible, p.235

You see ultimately, as an adult, your growth and development or your maturity cannot manifest until you have been through something that causes it to come forth.

Think about this:

maturityHave you ever seen a child or heard someone say a child is “mature for his/her age?” Why was this said? It was probably because given a certain set of circumstances or put in a certain situation, the child did not react or behave in a manner as typical children his/her age would have. Instead, the child reacted or behaved in a manner typical of a much older person.

Well, had that situation or set of circumstances not taken place, the compliment would not have been made about that child because the maturity would not have been evident.

It is the same way in your life.

The truth of the matter is that adversity is coming. And in case you did not know, adversity is the state, condition, or instance of serious or continued difficulty or adverse fortune. Yes! Adversity cometh.

I know that may sound depressing, but the truth is the truth. (Okay, don’t take it from me or Brian Tracy for that matter, take it from Jesus.)

John 16:33 says:

I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world.

The interesting thing is that without adversity, your very best qualities cannot develop. You cannot become spiritually, emotionally, and mentally stronger if you are not tested or stretched in that area. You cannot become more courageous if you are not tested in that area. You cannot banish fear if you are never presented with something that would cause you to be afraid.

It is through your challenges that God “grows you” and this kind of growth can never be mapped out on a chart foretelling how you might handle it.

But, there is something that you can do to prepare for adversity. You can change your perspective on it. Do not look at it as Merriam Webster defines it—a state of continued difficulty or adverse fortune. Consider it as God’s way of giving you the opportunity to manifest your maturity.

James 1:2-4 says:

Consider it pure joy, my brothers, whenever you face trials of many kinds, because you know that the testing of your faith develops perseverance. Perseverance must finish its work so that you may be mature and complete, not lacking anything. (NIV)

Now, when adversity comes, REJOICE because you know that some way, somehow, God has his hands in it and that if you allow Him to, HE will utilize adversity to make you complete.

 

Branded by God Telestudy

Shall I make room for  you on  Sunday, February 24th? I hope so. We are going to have a great time at 8:30 p.m. (EST). In this FREE telestudy, we will focus on the Prophet Jeremiah’s assignment as it pertains to the calling on his life. We will go through an 8-part discussion/study that will allow us to apply the principles of his ministry to our own unique calls. Come be a blessing, share, and fellowship with other believers who are walking in their divine personal brand. Click here to register for free right now before you forget. :) I would be honored by your presence. Oh, and get your study sheet HERE.

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Peace and Blessings,
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