LinkedIn used to make my skin crawl.
Being on it was like watching paint dry. I know you can relate. When you go from a site that is as interactive as Facebook, telling you everybody’s business–what they “like”, when they are actually on the site, who their family members are (remember those days), and everything from what they had for dinner to where they are going on vacation–being on LinkedIn was like….EERRRGGHHH. That was in 2010-2011 for me.
Today, I LOVE LinkedIn.
It is the largest PROFESSIONAL social media network in the world. I repeat, “PROFESSIONAL” and that is exactly why I enjoy it so much. When I am on Facebook it reminds me of when my friends and I used to walk to the park in our neighborhood on Sundays and everybody used to hang out, playing music, talking, playing basketball, gossiping–doing the things that teenagers love to do. It was fun while it lasted. (In regards to business, that’s kind of how I feel about Facebook.)
But, now, being on LinkedIn is like going to an elite, invitation-only networking event.
You can meet some really outstanding people through your own connections or even in the array of professional groups. You can learn about prospects’ expertise and decide whether you might want to contact them regarding a business venture. And now, they have totally changed the look and feel of LinkedIn. I tell ya, it is a remarkable network!
LinkedIn Expert, Donna Serdula on Books That Transform
In 2010, I began studying LinkedIn. Learned a lot about it in a book called Success Secrets of the Social Media Marketing Superstars by Mitch Myerson. I created some videos about it and just kept researching it online. Low and behold! I came across a site called www.linkedin-makeover.com. There I found out that there was this lady who would help you build a LinkedIn profile that actually attracts clients and business connections. Her name was and still is Donna Serdula. Thankfully, Donna put all of her expertise in a book called LinkedIn Makeover and guess what? I am going to talk to her about it on tomorrow, Friday, February 8th at 10:00 a.m. (EST). I have included a sneak preview of some of the questions that I am going to ask her below. I would love for you to join us.
Donna, since you have helped hundreds of people create a powerful LinkedIn Profile at this point, tell us the story of your most successful LinkedIn Makeover thus far.
Donna, let’s start with the questions that most people listening probably want to know: What is the big deal about LinkedIn? Who should have a profile on this network and why?
Just this past week, I was informed by LinkedIn that I had just a few more days to accept their offer for the 30-day trial run of any of the paid versions, and once again, I did not take advantage of this offer. Donna, what is the difference between the free and the paid versions and at what point should an entrepreneur invest in the paid version?
I like how you start your book from the end of the profile and move your way up to the beginning. You say that “when it comes to LinkedIn, the easy stuff is at the bottom of your profile.” So, let’s talk about the easy stuff for a minute. When it comes to the top 3 easy things that people tend to overlook or leave off their profile that could jeopardize their ability to attract that next big client or business partner, what would you say they are?
Donna, now, it is time for a very deep question: How important is it for an entrepreneur to tweet and to include their Twitter info on LinkedIn?
Donna, we have got to talk about endorsements versus recommendations. First, tell us the difference between an endorsement which is fairly new on LinkedIn and the old school recommendation. Then, tell us based upon your knowledge and expertise, which carries more weight on your profile and why?
Donna, your book gives us over 100 pages of information about how to create a powerful LinkedIn Profile, so share with us the top 5 things we can do right now that will take our profile over the top and begin to attract our ideal clients or business connections.
On every show, I like to either use a fictitious character or a real business person to apply the information to a real-world scenario. Today, Christyl Benford has agreed to sit in the hot seat and allow you to look at her profile and give her a quick assessment of some things that would make her profile more magnetic. Would you be willing to give Christyl a mini-consultation right here?
Something to Think About
So, is your profile simply irresistible on LinkedIn? Does it attract the kinds of clients or business connections you would like to do business with as it stands, today? If not, you will definitely need to join us as we discuss how to create an irresistible profile on LinkedIn.
To join us live tomorrow, you may call in to 310-742-1751. You can also log in at www.blogtalkradio.com/kelliegardner. If you won’t be able to join us live, you can always listen to the archive on iTunes at www.booksthattransform.com. Click here to learn more about Donna Serdula and the show.Peace and Blessings,