Speaking

Envision an interactive session at your conference, seminar, banquet, or workshop where everyone in attendance is called to look within themselves, perhaps for the first time—but, if not for the first time, in a brand new way.

Imagine attendees engaging in a participatory atmosphere where meaningful connections are made from breast to breast and from heart to heart.

Consider the impact that your event can have on the lives of many when attendees leave with a renewed sense of who they are, what they have been called to do, and for whom they have been called to do it.

Listen to the bubbling chatter afterwards. Comments of confirmation, restoration, revelation, and jubilation fill the air.

Extraordinary Cooperative Learning Presentations that Educate, Engage, Entertain, and Transform

Through her experiential presentations, Kellie draws on her professional experience as a certified educator for more than 17 years and her expertise in curriculum and instruction to create a dynamic, hands-on learning experience.

Her signature style incorporates her passion for teaching and learning with her vision for empowering small business owners with the tools they need to present their authentic personal brands to the world.

As a certified reading specialist, Kellie understands that the members of her audience process information differently, so she thoughtfully incorporates an array of strategies to teach key concepts and principles that connect with the kinesthetic, auditory, and visual modalities. But, most of all, her jovial personality and sense of humor make every presentation a time of laughter and fun.

Kellie’s primary goal is that her presentations become a catalyst for transformation in leaders, in life, and in business.

Topics for Participatory Keynotes, Workshops, and Seminars:

Divine and Distinct: How to Create a Personal Brand That Aligns with Your Divine Purpose

Discovering who you are in God’s eyes, knowing what He has called you to do, and then using your gifts and talents to serve those He has called you to serve is divine personal branding. It is only when you are moving in the capacity that God has ordained for your life will you find fulfillment. Everything else may work but it will leave you feeling empty.

In this session, you will obtain clarity on—

The Four Components of Authenticity and How To Exemplify Them in Your Branding
The Importance of Specialization
How to Embrace Your Divine Distinction
How to Identify Your Niche
How to Accept Your God-given Right To Be A Successful, Christian Business Owner

How To Find Out Where Your Ideal Clients Hang-out and Lead Them To Your Front Door Thrilled About Purchasing Your Products & Services

As a small business owner, you may have started a business with a great idea without focusing on one of the most important steps of all—researching your target market. In the business world, this is called market research and again, it is a critical component to your success. Your ideal clients are what Peter Montoya, branding expert and author of The Brand Called You, calls “the perfect prospect around which you want to build your business.” But your target market is “the real world pool of prospects to which you’re going to market in order to attract those ideal clients….”

In other words, your ideal clients lie within your target market. They are that bull’s eye that you are aiming for and the only way to hit the bull’s eye dead on is to have a strategy that works. The strategy is to know as much about your target market as possible and to use that knowledge to do what Expert Brand Strategist Robin Fisher Roffer advises, “pursue them with a vengeance.”

You will leave this session confident and skilled in the following areas–

How To Collect Demographic Data So That You Know Who Your Target Market Really Is
How To Collect Psychographic Data So That You Know What Your Target Market Really Wants
How to Research Your Top Competition & Ensure That You Maintain Your Divine Distinctness
How to Build Relationships with Your Target Market, Meeting Them Where They Are
How to Create An Ideal Client Character Sketch
How to Attract Your Ideal Clients With Irresistible Products and Services That They Do Not Want to Live Without

Sent to Serve: Mastering the 10 Things Your Ideal Clients NEED You To Do To Keep Them Coming Back Over and Over Again

You have become an entrepreneur because you love what you do, but also because you understand that you were born to serve. As an entrepreneur, in order to build a profitable business, you must satisfy a desire or unmet need. When you do this effectively, you serve your ideal clients with excellence and place your business in a lucrative position. After all, you are in business to make money.

There are specific, non-negotiable things you must do to serve and be fruitful, simultaneously, in today’s marketplace. Most importantly, you must build a crystal-clear, world-class brand that sets you apart from others in your niche AND makes you so relevant, so necessary, and so appealing that your ideal clients are compelled to seek you out rather than you having to hunt them down. Once your ideal clients see you as THE problem solver as it relates to a specific desire or unmet need, their loyalty and praise of your products and services to others will catapult your business and generate consistent revenue.

You will leave this session with clarity on:

How to be Viewed as a Problem Solver Not Just a Service Provider
How to Present a Professional Brand Identity Online and Offline
How to Assess Your Inbound and Outbound Marketing Tactics
How to Build A Product Line That Solidifies Your Business as a Sustainable Enterprise
How to Keep The Clients You Already Have
How to Create and Implement a Doable, Effective 1-year Marketing Plan

Training for Educators (Teachers, Professors, Specialists, & Administrators)

Branducation: Everything Your Higher Education Didn’t Teach You About Accelerating Your Career in the 21st Century

You know that you are good at what you do. You may have even earned the higher education required for higher pay. You have committed your time, energy, creativity, and passion to your position and you have so much more to bring to the table. Even still, there is a tugging at your heart that says there must be more. You love the field of education, but you want to make your contribution to it in the way that best fits who you are and what you do well.

Whether you are a brand new graduate seeking employment, a veteran educator desiring a major career change within the field of education, or even one who seeks a totally new position within another sector of education, it is time for you to operate from a place of strength. The only way to do that in today’s world of work is to position yourself in such a way that you no longer seek opportunities, but they just come to you. Imagine having so many desirable job offers laid before you that choosing the right one becomes a welcomed challenge. It is possible, once you learn the science of personal branding–something your bachelor’s, master’s, and terminal degrees did not teach you.

In this session, you will learn:

How to Communicate Your Unique Promise of Value to Employers
How to Create 21st Century Marketing Tools That Showcase Your Divine Personal Brand
How to Develop a Brand Identity System That Speaks for You Even While You Sleep
How to Stand Out and Become The Hunted
How to Become the CEO of Your Own Career

Video Marketing Training for Small Business Owners & Educators

Creating a Video Channel That Showcases Your Expertise and Turns Subscribers into Loyal Customers

Whether your goal is to attract clients, customers, or employers, it is critically important that you use video as a marketing tactic to do it. The statistics on the use of online video in the past 2 years make video marketing a “no brainer” for any business owner or professional.

More than 70% of all web visitors watch online video. NY Times
People watch 2 billion videos per day on YouTube. YouTube, February 2011
52% of all internet traffic is video. eMarketer
With proper optimization, video increases the chance of a front-page Google result by 53x. Forrester, Jan. 2010
Visitors who view product videos are 85% more likely to buy than visitors who do not. Internet Retailer, 2010
A minute of video is worth 1.8 million words according to Dr. James McQuivey. Forrester, Jan. 2009

Think about what it would be like for prospects to see you, hear you, and get to know you through video 24 hours a day. Think about how incredible it would be to get new customers, clients, or even calls from school administrators who are drawn to you via video.

In this session, you will learn:

How to create a video channel mind map so that your channel has a definitive direction
How to choose a channel format
How to implement basic keyword research strategies that will help your video show up in the search engines–Google, Yahoo, Bing, and yes of course, YouTube
How to write a video description that is SEO (search engine optimization) friendly
How to choose HOT topics for your videos that will establish you as an expert in your niche
How to promote your video channel as well as individual videos
How to track the return on your very small investment

Note: Content may be delivered in the following formats–

Presentation (30-90 min)
Workshop (2-4 hours)
Teleseminar
Webinar
Full-Day (8-hour) Bootcamp
Weekend Retreat

Kellie is available to speak for faith-based groups, small business organizations, educational associations, and women’s groups. Topics may also be tailor-made for the needs of your group.